Michal Marek During Tuesday's keynote, it was again shown that Apple really knows how to present the results of its work. In addition to engaging verbal introductions of new products, Apple conferences also inevitably include advertising and promotional videos. They are famous in Cupertino for these videos and for a reason. So we've selected three of the most interesting additions from Tuesday and you can view them again here. You'll definitely notice the unmistakable Apple signature that sets these videos apart from millions of others.
Making the all-new Mac Pro
The first spot effectively describes the production process of the new Mac Pro. This desktop computer for professionals has been updated after many years and has also undergone a complete redesign. The fresh new look also required a completely new production mechanism, which everyone can now see at a glance. At the end of the video, you can notice how Apple proudly points out the fact that the Mac Pro is made exclusively in the USA.
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Life on iPad
Before introducing the brand new iPad Air and the 2nd generation iPad mini, Tim Cook played a promotional video for everyone watching, which highlights the versatility and wide use of the iPad. The video is effectively filmed and shows that the Apple tablet is definitely not just a toy or a simple flat thing with a display for consuming content. The iPad is used by coaches and athletes, and with the help of advanced software they analyze performances and, for example, the correctness of their technique. The iPad is also a faithful helper for architects and builders. It is used in restaurants for convenient ordering of meals and for communication between the restaurant and the kitchen. The iPad is a powerful tool for travelers, tourists, pilots, rally drivers and others... Tablets from Apple can be invaluable, for example, in extreme sports, but they are also a simple creative tool for everyone, including the smallest children. The video is certainly worth watching, because it is also a true gem from a filmmaker's point of view.
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iPad Air - Advertisement - Pencil
The last selected video is the first official advertisement for the new iPad Air. It is somewhat similar to the previous video. Again, the versatility of the iPad is pointed out, the incredible simplicity of its operation and, above all, the many possibilities of its use. However, great emphasis is placed on the compact dimensions and, above all, the thinner profile of the new addition to the iPad family. Throughout the minute-long video, the shot zooms in on the table where the pencil is placed. In the end, however, it turns out that the important thing is not the pencil, but the iPad, which is so thin that it successfully hid behind it.
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You can watch all the videos at Apple's official YouTube channel, where it has now been uploaded as well complete recording of Tuesday's new product launch.
