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One of the upcoming products that Apple is expected to unveil during WWDC in June is supposed to be a new music service. It will be based on a combination of Apple's existing music services and the revised Beats Music service, which according to many was the main reason why Apple acquired Beats. There are indeed many questions surrounding the upcoming news, and one of those that is of great interest to the public and journalists is the pricing policy.

It's unlikely that Apple would come up with a streaming service that would also offer ad-laden music for free. However, in order for the service to have a chance to compete with established brands such as Spotify, Rdio or Google Play Music, Apple is said to have planned to deploy a lower monthly subscription of $8. However, the latest news indicates that nothing like that will be realistically possible.

Record companies are not exactly enthusiastic about the modern format of listening to music for a monthly fee, and they have their limits, beyond which they are probably not going to back down. According to news server Billboard they don't want record companies to let Apple price streaming even lower than it is now. So, as a result of market pressures and negotiations, it looks like Apple will have no choice but to offer its new service at today's standard price of ten dollars a month.

In Cupertino, they may have to find other attractions than the price in order to become an equal rival to, for example, the highly successful Spotify. Tim Cook and his company want to bet on the long-standing reputation that is built around iTunes and use it to gain as much exclusive content as possible. But record companies will not provide such content to Apple if the company wants to sell music for a monthly fee below the current market standard.

Source: The Verge
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