Adam Kos During yesterday's Connect 2021 conference, Facebook spent a lot of time diving into its meta universe, a certain mixed reality platform. And along with that, as expected, one major news item was announced. So Facebook is renaming itself "Meta" to encompass everything it does. But we are talking about a company here, not a social network.
Not only CEO Mark Zuckerberg spoke at Connect 2021, but also a number of other executives. They spent most of the time taking a closer look at what Facebook Reality Labs envisions with its meta version of mixed reality.
Why Meta
The Facebook company will therefore be called Meta. The name itself is supposed to refer to the so-called metaverse, which is supposed to be the world of the Internet, which the company is gradually building. The name itself is meant to refer to the future direction of the company. Designation Meta then comes from the Greek and means mime or za.
“The time has come for us to adopt a new corporate brand that will encompass everything we do. To reflect who we are and what we hope to build. I am proud to announce that our company is now Meta,” said Zuckerberg.
What falls into Meta
Everything, one would like to say. Apart from the company name, it is supposed to be a platform that will offer new ways to experience work, play, exercise, entertainment and much more. All the company's applications and services, such as not only Facebook, but also Messenger, Instagram, WhatsApp, Horizon (virtual reality platform) or Oculus (manufacturer of AR and VR accessories) and others, will be covered by Meta. Until now, it was the company Facebook, which clearly referred to the social network of the same name. And Meta wants to separate these two concepts.
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When?
It is not something that starts immediately, the development is supposed to be gradual and quite long. The complete transfer and the full-fledged rebirth should only take place within the next ten years. During them, the platform aims to have a meta version of it for one billion users. What exactly that means, but we don't know, because Facebook will soon pass 3 billion of its users.
Form
Since the news practically does not affect the social network Facebook, its users can be calm. It does not expect a rebranding or a different logo or anything else. Meta has a slightly "kicked" infinity symbol, which is displayed in blue. On the other hand, this appearance can evoke just glasses or a headset for virtual reality. It will certainly not be chosen randomly, but we will learn the exact meaning only with the passage of time. In any case, one thing is certain - Facebook, that is, actually, the new Meta, believes in AR and VR. And it is precisely this trend that indicates that with the passage of time we will actually see some kind of solution from Apple.
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