Michal Ždanský For the occasion 30th Anniversary of the Macintosh, which started a revolution in computer technology not only with an operating system with a graphical user interface, some of Apple's top representatives were available for an interview. Server MacWorld interviewed Phil Shiller, Craig Federighi and Bud Tribble on the significance of the Mac over the past thirty years and its future.
"Every company that made computers when we started with the Mac is gone," Phil Shiller started the interview. He pointed to the fact that most of the personal computer competitors at the time had disappeared from the market, including then "big brother" IBM, as Apple portrayed it in its legendary and revolutionary 1984 ad aired exclusively during the American Football League Finals, which sold its personal computer arm computers of the Chinese company Lenovo.
Although the Macintosh has evolved significantly over the past 30 years, something about it still hasn't changed. “There are still many valuable things about the original Macintosh that people still recognize today,” says Schiller. Bud Tribble, vice president of the software division and also an original member of the Macintosh development team at the time, adds: “We put an incredible amount of creativity into the concept of the original Mac, so it's very strongly rooted in our DNA that has endured for 30 years. […] The Mac should allow easy access and quick familiarization with it at first glance, it should obey the will of the user, not the user obeying the will of the technology. These are the basic principles that also apply to our other products."
The sudden rise of iPods and later iPhones and iPads, which now account for more than 3/4 of the company's profits, has led many to believe that the Mac's days are numbered. However, this opinion does not prevail in Apple, on the contrary, they see the presence of the Mac product line as key, not only independently, but also in connection with other iOS products. "It was just the arrival of the iPhone and the iPad that started the huge interest in the Mac," said Tribble, highlighting the fact that the same people work on the software and hardware of both groups of devices. If you think this could result in merging the two systems into one, as Microsoft tried to do with Windows 8, Apple officials rule out that possibility.
“The reason for the different interface in OS X and iOS is not that one came after the other, or that one is old and the other is new. That's because using a mouse and keyboard is not the same as tapping your finger on the screen," assures Federighi. Schiller adds that we don't live in a world where we necessarily have to choose just one of the devices. Each product has its strengths for specific tasks and the user always chooses the one that is most natural for him. "What's more important is how smoothly you can move between all those devices," he adds.
When asked whether the Mac will be important to Apple's future, company officials are clear. It represents an essential part of the strategy for her. Phil Schiller even claims that the success of the iPhone and iPad puts less pressure on them, as the Mac no longer needs to be everything to everyone, and gives them more freedom to further develop the platform and the Mac itself. “The way we see it, the Mac still has a role to play. A role in conjunction with smartphones and tablets that allows you to choose which device you want to use. In our opinion, the Mac will be here forever because the difference it has is extremely valuable," added Phill Schiller at the end of the interview.
Well, passwords that have been there forever and never otherwise. Amici are somewhat similar to Russians.
Well, have it confirmed historically :-D but the fact that if apple didn't come with the ipod, there wouldn't be any apple here anymore, they probably don't care anymore :-D