Jiří Filip Press Release: Conference Mobile Internet Forum has the ambition to reveal trends in the field of mobile internet and to show all mobile enthusiasts how to make full use of touch time in business as well. It will also focus on the development of the mobile telecommunications market.
Find out how much money is being made in mobile advertising and which players rule the market and how legally obtain data from mobile applications and subsequently use them in marketing as such data analyze. Why create mobile applications and games instead of unnecessary marketing, they will show you on specific results brands like Kofola, Kozel, Fanta or Prague Airport. In addition, you will find out how in time surveillance capitalism using data obtained from mobile phones to target individuals and model his wishes.
What specifically awaits you?
What is the current mobile traffic data, how much money is spinning in the mobile advertising and which players rule the market? Which one threats will be mobile Internet face in the foreseeable future and what opportunities will he be able to take advantage of? You will find out directly from the source, from Jana Břeská and Petr Kolář from the association SPIRIT.
Publicist Patrick Zandl will show how it is possible to target individuals with the help of algorithms based on data obtained from mobile phones and computers and influencing his desires and wishes.
One of the most watched Slovak YouTubers is Daniel Štrauch, performing under the nickname GoGoManTV, will present together with Irena Micková from Coca-Cola online event tailored to Generation Z: They made a game in Minecraft Fanta Halloween Lunapark, in which they involved the best influencers.
Jan Rysanek from the agency WMC GRAY will show how important it is to adapt creative to formats. The authors were able to do it thanks to mobile games Foam eaters for the brand Kofola combine human playfulness with by selling the product effectively.
Linking a traditional brand Velkopopovicky Kozel and completely new gaming technologies in Messenger, intended primarily for young people, is the theme Adam Špina from an advertising agency TRIAD Advertising.
Vítek Škop of VIVIDBOOKS will think about how he can augmented reality offer solutions to already existing problems and create something useful, perhaps even for business.
We gravitate towards simple and time-efficient services and applications. Vladimir Bartl from Smartlook will try to answer the question of how such secure applications.
Jak legally collect data from applications and games and use them further in marketing so that we do not move in the gray zone, the lawyer will show Petra Dolejsová.
Make the most of touch time. Go to the conference Mobile Internet Forum pros the latest trends from the world of mobile internet and mobile telecommunications, get inspired successful applications and get ready for future. The event starts now 9. September 2020 from 9:00 a.m. in the City Conference Center in Prague.
