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The whole world is dealing with it and it is not just a case with a name Epic Games. Apple is "judged" from Australia, through Russia and France to its home United States. Why? Except for those minor cases, when someone blocked the account etc., it is primarily a monopoly position in the application market and a percentage commission for how much it charges for selling them, as well as the content in them. But does anyone have the right to speak to him?

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He obviously has and he can obviously fine him for it. At the beginning, it was a bright idea, which now seems rather utopian. With the second iPhone OS, along with the introduction of the iPhone 3G, came into being App Store – store digital content such as apps and games, now for all platforms Apple, from iOS, to macOS, to tvOS. Apple relies on security here, i.e. every application and its update must be approved if it does not contain harmful content. He then takes 30% of each app sold for enabling its distribution.

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Apple therefore on to his the device in which it offers its operating system, runs its a business that allows any creative developer a clear income. And that kind of generosity will eventually come to fruition. Why doesn't Apple make room for another distribution channel? Why does Apple demand 30% of content sold? And God forbid that he preferentially offers i their application. Because if he prioritizes them over the competition, we'll slap him with a fine.

Both sides of the coin 

If we are talking about the mobile platform, then on iOS you can install content exclusively from App Store (unless you do business hacking iPhone, i.e. the so-called jailbrak). On Android phones, however, you can now install content not only from Google Play, but also from developers' websites - it must be added that you do so at your own risk. It has its advantage and disadvantage. In the first case, it is the price. Content that goes outside of Google can be 30% cheaper (eg microtransactions that are handled within the app/developer). Even Google takes this very magical number. In the second case, it is about security. Content that goes outside of Google may contain malicious code that can cause you various inconveniences.

In this respect it is App Store safe. Although it is of course possible to sneak something into it from time to time that shouldn't be in it, these are more likely just exceptions. So would you trade the feeling of security for 30% of the price? And what would you do if you bought an inappropriate app? If you buy a title and it doesn't meet your expectations, Apple will refund the amount you paid for it (subject to certain conditions). Do you think that if you communicated directly with the developer who just wants to "do it again" you would get your money back? In this respect Epic GAMES he says yes, because he fights for direct communication. I'm not so sure about that.

30% is not enough, we can probably all agree on that. But this is a percentage that has been with us for many years and has worked so far (not only in App Store, but also all of iTunes, Apple TV+, etc.). Why all of a sudden in 2019 everyone starts going crazy and speaking out against him? Sure, money comes first. Epic GAMES wants to make money, the developer wants to make money, Apple wants to make money and individual states want to vice versa saved by the user. In every respect, therefore, Apple loses - either by reducing its commission, or by allowing additional distribution channels into its platforms. The question remains how long he can hold out before he has to back down.

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