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Practically every year we can look forward to new emoticons, but they are often the target of criticism. For example, when Apple released the beta version of iOS 15.4 with a new pregnant man emoticon, there was an almost immediate avalanche of hateful comments on social media expressing disapproval of the move. But did you know that Apple does not directly decide on new emoticons, on the contrary, it only accepts approved proposals and then implements them into its operating systems? So who is behind them and can we perhaps have our own image registered?

Behind the new emoticons is the so-called Unicode Consortium (a California non-profit organization), whose subcommittee annually debates and decides on potential additions, while also discussing suggestions from the public and can advocate for their introduction. This, let's say, standardized procedure is used to decide on each new emoticon that starts to be officially "recognized". The work of the consortium will then only be followed up by technology companies such as Apple or Google. They will incorporate new emojis into their operating systems and make them available to users through software updates. This procedure is then constantly repeated, thanks to which today we have at our disposal hundreds of different smileys and other images, with the help of which we can replace words or even sentences with a mere stick figure.

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An emoji depicting a pregnant man has sparked a backlash

So if you don't agree with an emoji, or if you don't like its design or the idea itself, criticizing Apple is not entirely appropriate. It will affect the final form, but not the original message. At the same time, if you yourself have a tip for a new emoticon and would like to get it into all operating systems, there is practically nothing stopping you from doing so. In that case, just contact the aforementioned Unicode Consortium, submit your proposal, and then hope for luck. The complete procedure for designing your own design can be found on the website Guidelines for Submitting Unicode Emoji Proposal.

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