Amaya Toman That the Apple Watch is doing really well in the smart watch market is already a kind of standard. This is also confirmed by a recent report by Strategy Analytics, according to which the number of Apple Watch units sold has risen slightly more since last year.
According to the relevant data, Apple managed to sell 2018 million Apple Watches in the fourth quarter of 9,2. During the same period in 2017, 7,8 million watches were sold. According to Strategy Analytics estimates, Apple sold 22,5 million Apple Watch units last year. In the previous year, it was 17,7 million.
The total number of all smartwatches sold last year is 45 million, giving Apple half of the market share. Apple thus unmistakably occupied the front rung of the imaginary ranking. Far behind Apple was Fitbit with 5,5 million units sold for the whole of 2018, followed by Samsung with 5,3 million and Garmin with 3,2 million.
In terms of market share, however, Apple has worsened – in 2017 its share was 60,4%. On the other hand, Samsung and Fitbit, who have improved their products considerably during that time, have improved. For some time now, Apple has not published exact data on the number of units sold of its products, so we have to rely on the estimates of companies such as Strategy Analytics.
Source: BusinessWire
