Amaya Toman Apple's chief designer, Sir Jony Ive, held a lecture at Cambridge University earlier this week. Among other things, it was also about what his first experience with Apple devices actually looked like. But Ive described, for example, what prompted Apple to create the App Store as part of the lecture.
Jony Ive was a user of Apple products even before he started working for Apple. In his own words, the Mac taught him two things in 1988—that it could actually be used, and that it could become a very powerful tool to help him design and create. Working with Mac towards the end of his studies, Ive also realized that what a person creates represents who he is. According to Ive, it was primarily the "obvious humanity and care" associated with Mac that brought him to California in 1992, where he became one of the employees of the Cupertino giant.
It was also discussed that the technology should be accessible to users. In this context, he noted that when a user is faced with any technological problem, they actually tend to think that the problem lies more with them. According to Ivo, however, such an attitude is characteristic of the field of technology: "When you eat something that tastes horrible, you certainly don't think that the problem lies with you," he pointed out.
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During the lecture, Ive also revealed the background behind the creation of the App Store. It all started with a project called multitouch. With the expanded capabilities of the iPhone's multi-touch screens came a unique opportunity to create applications with their own, very specific interface. It is the specificity that, according to Ive, defines the function of the application. At Apple, they soon realized that it would be possible to create specific applications with a specific purpose, and along with this idea, the idea of a software online application store was born.
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Source: Independent
According to Ive, it was above all the "obvious humanity and care" associated with Mac that brought him to California in 1992, where he became one of the Cupertino giant's employees.
Ive should realize that the obvious humanity of Macy's care has been lost in recent years. And one of the reasons will be him, who can make beautiful outer boxes, but no longer has the talent for a user interface that is no longer user friendly. Macs are a fashion accessory today, but they are no longer a Macintosh.
The connection between Ive and Cook and the direction they chose is behind the continuing decline in Mac sales. Apple doesn't give Macs any human care these days. On the other hand, unfortunately, Macy is clearly coughing:
Under Jobs, there were updates twice a year. Now it's even once every 2 years! This does not indicate human care, but philandering. :(
The second problem is the abandonment of the philosophy on which the Macintosh was created - namely User friendly. Instead of user simplicity, Apple has now focused on visual simplicity. This has a tragic impact not only on the control of macOS and iOS (where, for example, the number of clicks to perform one operation has increased), but also on HW – where the MacSafe power connector has disappeared or where only USB-C ports remain on laptops. We have a new MacBook Air from this year, but thanks to only 2 USB-C ports, it is practically as unusable as all other MacBooks. Unfortunately, it's obvious that Ive has the lion's share of these mistakes.
The third problem is the disintegration of the Apple ecosystem - the absence of monitors, AirPort series, etc. What monitor will you buy for your nemo MacMini laptop today?
The fourth problem is the destruction of the professional portfolio - an outdated and impractical MacPro and now even a negligible HDD capacity. Fusion Drives were replaced by Flash Drives, which dramatically reduced HDD sizes. And the Aperture notch says something too.
The fifth problem is pricing. Component prices are falling, but Mac prices are rising—even dramatically in comparable configurations. Macs were not an expensive fashion accessory, but a highly effective work tool that made life easier. Instead of bragging at conferences, Ive should go back to the workshop and start thinking about how to fix it.