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Alan Dye, Jony Ive and Richard Howarth

Jony Ive's role at Apple is changing after years as senior vice president of design. Newly, Ive will act as a design director (in the original chief design officer) and will oversee all of Apple's design efforts. Along with the change in Ive's position, Apple introduced two new vice presidents who will assume their roles on June 1.

Alan Dye and Richard Howarth will take over the management reins of the software and hardware divisions from Jony Ive. Alan Dye will become vice president of user interface design, which includes desktop and mobile. During his nine years at Apple, Dye was at the birth of iOS 7, which brought a significant change to iPhones and iPads, as well as the Watch operating system.

Richard Howarth is moving up to vice president of industrial design, focusing on hardware design. He has also been working at Apple for many years, over 20 years to be exact. He was at the birth of the iPhone, he was with all its first prototypes until the final product, and his role was also important in the development of other Apple devices.

However, Jony Ive will continue to lead the company's hardware and software design teams, but the two new vice presidents mentioned will relieve him of the day-to-day management work, which will free up Ive's hands. Apple's in-house designer intends to travel more and will also focus on the Apple Story and the new campus. Even the tables and chairs in the cafe will have Ive's handwriting on it.

Jony Ive's new position he announced British journalist and comedian Stephen Fry in his interview with Ive himself and Apple CEO Tim Cook. Tim Cook subsequently informed the company's employees about the change in the top management, how found out server 9to5Mac.

"As design director, Jony will remain responsible for all of our design and will be fully focused on current design projects, new ideas and future initiatives," Tim Cook assured in the letter. Design is one of the most important ways Apple communicates with its customers, he says, and "our reputation for world-class design sets us apart from any other company in the world."

Source: The Telegraph, 9to5Mac
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