Amaya Toman Sir Jony Ive is responsible for a number of legendary Apple products and was a key influence on the minimalist design that is so characteristic of Apple. Although the news of his departure from the Cupertino company surprised most of us, Ive is definitely not saying goodbye to Apple - the company with the apple in its coat of arms is to become the most important client of his new design studio LoveFrom. But who is Jony Ive? Here are a few, clearly summarized facts.
- Jony Ive, full name Jonathan Paul Ive, was born on February 27, 1967 in London. His father Michael Ive was a silversmith, his mother worked as a school inspector.
- Ive graduated from Newcastle Polytechnic (now Northumbria University). It also happened to be the place where he designed his first phone, which looked like it fell out of a science fiction picture.
- After finishing his studies, Ive worked in a London design firm, whose clients included, among others, Apple. Ive joined it in 1992.
- Ive started working for Apple during one of its most difficult crises. The products designed by him, such as the iMac in 1998 or the iPod in 2001, nevertheless deserved a significant turn for the better.
- Jony Ive is also responsible for the look of Apple Park, Apple's second California campus, as well as the design of a series of Apple Stores.
- In 2013, Jony Ive appeared in the children's of Blue Peter.
- Ive oversaw the design of both Apple's hardware and software products. For example, he designed iOS 7.
- He applied the tradition of German modernism from the mid-twentieth century, according to which the philosophy is less design for the greater good. The more you can reduce something, the more beautiful and functional it is. He created the ideal of a technology product that was easy to use, beautiful and clear.
- Jony Ive is the holder of a number of awards, he was also awarded the orders of CBE (Commander of the Order of the British Empire) and KBE (Knight Commander of the Same Order).
- Among other things, Ive is the author of a number of products designed for charitable purposes. These products include, for example, a Leica camera or a Jaeger-LeeCoultre watch.
Sources: with the BBC, Bussines insider
