Amaya Toman The revolutionary anniversary iPhone X is a rather controversial device in many ways. On the one hand, it is a powerful, feature-packed smartphone. However, many people from the public and experts are discouraged by its relatively high price. Thus, one fundamental question hangs in the air. How are its sales actually doing?
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David Hanak Clear speech of percentages
Apple's iPhone X accounted for 20% of all iPhone sales in the United States in the fourth quarter - she informed about it, Consumer Intelligence Research Partners. For the iPhone 8 Plus, it was 17%, the iPhone 8, thanks to its share of 24%, was the best of the three. The trio of all new models together make up 61% of total iPhone sales. But the over half percentage sounds great only until we remember that sales of the iPhone 7 and iPhone 7 Plus accounted for 72% of sales last year.
So the numbers speak clearly at first glance - the iPhone X is not doing very well in terms of sales. But Josh Lowitz of Consumer Intelligence Research Partners discourages comparing sales immediately after a new model is released. “First of all – the iPhone X didn't sell for a whole quarter. The chart of sold models is now even more detailed – we have to remember that there are eight models on offer. In addition, Apple released new phones according to a different scheme - it announced three models at once, but the most anticipated, most expensive and most advanced went on sale with a significant delay - at least five weeks after the release of the iPhone 8 and iPhone 8 Plus." It is logical that a lead of several weeks will have a significant effect on the figures related to sales. And taking all these factors into account, it's safe to say that the iPhone X isn't doing badly at all.
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The power of demand
Despite the relatively satisfactory sales, analysts are slightly skeptical about the demand for the "ten". Longbow Research's Shawn Harrison and Gausia Chowdhury cite sources in Apple's supply chain who expected much more orders from the company. Demand for the iPhone X is also low, according to Anne Lee and Jeffery Kvaal of Nomura - the fault, according to their analysis, is primarily the unusually high price.
Since its November release, the iPhone X has been the subject of countless reports analyzing its success. Apparently, it's not what Apple hoped it would be. Reports from analysts and other experts suggest that the iPhone X's price has created a barrier among consumers that even the phone's new design and features have not overcome.
Apple has not yet commented on the situation surrounding the iPhone X. However, the end of the first quarter of 2018 is fast approaching, and the news about what position the iPhone X finally took will certainly not be long in coming.
Source: Fortune
Editor: But does he realize that this revolution and market dominance is a concept for several generations of the device, not a few months of sales? Apparently not…
You have a choice of either the glassy new expensive iPhone8/X or the durable cheap iPhone 7.
I got the iPhone X for work and it surprised me a lot and I'm completely satisfied with it, great equipment and controls, I still recommend it, but it's true that if I had to pay 35K for it, the 6S is probably enough for me...
Well, APPLE just tried it, as always, and after releasing a truly revolutionary device after almost 5 years of exploiting the old concept, decided to increase the price of the novelty by 30% - and it can be seen that even then 20% of buyers were not deterred by the ridiculous price!! APPLU has succeeded again, even though they cry on the outside that they wanted more.
Really thick - APPLE is unsurpassed in this - their business model is simply brilliant!
I have a "mental" limit for the price of a phone, someone up to 15 max 20 thousand - that's why I always go for the IP SE, in addition, the size of the IP 6 and newer just doesn't suit me - and APPLE knows it, there are a lot of such people - according to their own numbers it's around 30% of sales…
But that's cool too - selling millions of phones in the 10 to 15k range is just a wet dream of all APPL's competitors ??.
I myself am secretly hoping for a small sub 20k IP X launch… I truly believe it will come – no one has better data on market demand than APPLE!
As far as I vaguely remember, Apple never wanted to go the route of the biggest sales, it was supposed to be a premium device, and that's what I think the x became...