Jaromir Miko Even today, we encounter opinions about how Apple under the leadership of Tim Cook has changed since the era of Steve Jobs. Yes, the company has radically expanded its product portfolio and in recent years has begun pushing streaming services such as Apple Music, News, TV+ or Apple Arcade. These are all changes that customers will feel. Business partners and top managers of companies that manufacture products with certification for Apple devices also have something to say about the change in management.
One such manufacturer is Sonos, which produces smart speakers. Its founder John MacFarlane recalls that when Tim Cook took over the leadership of Apple, there was a dramatic change in the behavior of managers in high positions. When he met Greg Joswiak, now VP of Product Marketing, in 2004, he was rude and arrogant. “He was absolutely contemptuous. But the Greg I met a few years later was a completely different person." MacFarlane stated.
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Gallery: A collection of Ikea Symfonisk speakers created in collaboration with Sonos
The founder of Sonos had more than 50 meetings with Apple management during which he discussed the companyy about cooperation on various products and services. After 2011, when Tim Cook replaced Steve Jobs, Apple's management, including Greg Joswiak, changed their attitudes, including opinions and behavior. “Tim is almost a puritan. He doesn't spend money, he doesn't drive v luxury cars. He is focused purely on business,” claims MacFarlane, adding that his management is, with some exceptions, very smart and thinks several years ahead.
Former manager and current Allegis Capital partner Jean Louis Gassee, for a change, compared Steve Jobs to a visionary, while Tim Cook is more of an energy broker for other members of management. Harvard University professor David Yoffie, who has studied Apple for years, described Steve Jobs jas someone who was focused on product and design, while Tim Cook je according to his knowledge a person who spends his time in all activities and aspects of society. This is also why some employees worry that Cook has no product vision and is looking at everything corporatelya eyes. At a certain meeting, he allegedly spoke for an hour about the foreign economy.
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David Hanak Despite this change, however, some elements of Jobso kept the systemy. The most important is the mandatory management meeting every Monday v 9:00 in the morning. These meetings can last several hours, and some Apple employees have confirmed that it has ruined thema many weekend plans. Even so, there was a change under Cook. Where Jobs destroyed managers by shouting, Cook can skin an opponent with a never-ending barrage of questions. It is therefore a holy duty for managers to really know their team and the projects they work oní. That jyou are Cook They said they pissed off you can tell when it stops swaying.
Attractions také is that Cook, unlike Jobs, can prove himself excuse and admit a mistake, perhaps for acceptance bad staff or trouble such as the launch of Apple Maps in 2012. It has also started to push more towards charitable programs that employees can contribute to and also stands up v 3:45 a.m. every day to read messages from customers. It is also a surprise that during mehngů allows himself to be interrupted by the assistant if he has any messages for him.
Source: Tortoise
