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It is logical that when a new service appears on the market, it usually brings good deals on the content provided. After you get used to it, either the free period ends, or worse, if you're already paying for it, the price goes up. But what do you usually do? You'll probably stay anyway. 

Apple has currently reduced the three-month trial period of Apple Music to just one month. But it took 6 long years before he took this step. These three months were longer than the period for which the platform's competition provided access to its library, and the company probably decided that its platform was already a strong enough player to not be so generous to newcomers. Spotify Premium is also only available for one month, the same goes for Tidal, YouTube Music, Deezer and more.

This is not the first time that Apple has shortened the trial period of its services. For example, when Apple TV+ debuted, customers who purchased a new iPhone, iPad, Apple TV, or Mac received up to a one-year free trial. At that time, and with a very small library, it was unlikely that users would be interested in paying for a streaming service that only offered ten TV shows.

However, Apple Fitness+, the latest of the company's services, did not follow the three-month strategy. From the start, it only offers a month trial, if you buy a new Apple Watch, you get three months. Of course not here, because the service is not supported in the country. The month is also free with Apple Arcade or a convenient subscription to the Apple One package of services. The only exception is Apple TV+, which only offers a one-week trial period (unless you try it as part of Apple One, where you also get a month). Apple normally provides three months for individual services when you buy a new device, if you have not used similar offers in the past. This can only be done once.

VOD services are also available without a trial option

A week of Apple TV+ trial may seem like a short time, but it is Netflix he wants money from you immediately, without the possibility of trying it out. It does not even offer the option of an exam HBO GO. The exception is Amazon Prime videos, which, like Apple TV+, will offer a one-week trial. For example, the Czech Voyo also offers you 7 days.

Even though Apple Arcade is very specific, Google Play Pass can be considered its sure alternative. Both platforms offer a 30-day trial, although they work a little differently. As for game streaming services, which actually only have one thing in common, they also provide a diversely comprehensive catalog of games for one subscription, Google Stadia also offers a month for free. Xbox Game Pass does not have a free period, but the first month will cost you only CZK 26.

Even though Apple has currently shortened the trial period for Apple Music, compared to the competition, it does not try to "blackmail" its customers excessively with the time during which they can enjoy its services completely free. He definitely has somewhere else to go if he wanted to. In the App Store, it is quite common for third-party developers to start collecting subscriptions even after only the first three days of free use of the title's services. 

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