Amaya Toman When the first-ever iPhone was released to the world in 2007, the world of mobile technology took a turn for the worse. The Apple company gradually improved its smartphone more and more, and the Apple phone slowly began to dominate the market. But he wasn't the king of it forever - some of you may remember the time when Blackberry phones were very popular.
Why did Blackberry gradually fall into oblivion? In the year Apple debuted its iPhone, Blackberry released one technology hit after another. Users were delighted with the easy-to-use, full-sized keyboard, and they not only made phone calls, but also texted, emailed and browsed the web – comfortably and quickly – from their Blackberry phones.
Into the era of the Blackberry boom came the announcement of the iPhone. At the time, Apple scored with the iPod, iMac and MacBook, but the iPhone was something completely different. The Apple smartphone had its own operating system and a full touch screen – no keyboard or stylus was needed, users were content with their own fingers. Blackberry phones were not touchscreen at the time, but the company saw no threat in the iPhone.
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At Blackberry, they kept talking about the future, but they didn't show much to the world, and the products arrived late. In the end, only a figurative handful of loyal fans remained, while the rest of the former user, "blackberry" base gradually dispersed among the competition. In 2013, Blackberry held a press conference to announce the Z10 and Q10 with its own gesture-based operating system. Part of the public was looking forward to a spectacular return, and the price of the company's shares also rose. However, the phones did not sell as well as the company's management imagined, and the operating system was not well received by users either.
But Blackberry didn't give up. The decline in smartphone sales was solved by John Chen by making a number of significant changes, such as the adoption of the Android operating system or the release of an improved smartphone called the Priv, which has a revolutionary display. The Priv had huge potential, but its success was doomed from the start due to the too high selling price.
What will be next? The BlackBerry conference is already taking place tomorrow, where the company should announce the new KEY2. Users are trying to lure in a sophisticated camera, changes in the keyboard and a number of other improvements. These should be more affordable phones in the mid-range category, but the price is still largely unknown and it is difficult to estimate whether users will prefer the more affordable Blackberry to the "similarly affordable" iPhone SE.
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Ondrej Holzman 
If the decline was not rather caused by the giant outage in 2011? If the outage was caused by the iPhone, then the title of the article would also make sense. :)
Look, editors, what on earth is this text. Somehow you completely missed the info that the whole thing was sold to TCL and it's going down a different track... Better stick to what you understand?