Lukáš Gondek Apple is the most admired company for the eighth time in a row, and this year it is expected to extend Touch ID to other products as well. However, the former head of General Motors warns the apple company not to enter the production of cars, he says he has no idea what he is getting into...
Another journalist comes to Apple, this time from Macworld (February 17)
Apple's relationship with journalists and the public in general has changed significantly since the departure of Apple's head of PR communications, Katie Cotton. Apple has now confirmed greater openness to the media by hiring Chris Breen, the longtime editor of Macworld magazine. The position to which Breen was appointed is not known, but it is speculated that the job will be related to PR communication. Breen also posted troubleshooting tips in the magazine, so it's possible he'll be writing tutorials at Apple. However, the official statement from the journalist himself does not give hope that he will return to writing, and does not reveal what he actually does in Cupertino. In the last six months, Apple has already hired a second journalist, the first being the founder of the AnandTech website, Anand Lal Shimpi.
Source: Cult Of Mac
Apple Hires, Then Fires Anti-Gay Lobbyist (17/2)
Apple recently hired lobbyist Jay Love, a former conservative politician known for his anti-gay views. It was strange, to say the least, that a company run by Tim Cook, who has been open about his homosexuality, would hire someone who opposes gay marriage. Information server BuzFeed however, he discovered that Love no longer worked for Apple. The server did not receive an official explanation from Apple, but it is almost certain that Love was fired from Apple because of his views that do not match the spirit of the California company.
Source: BuzzFeed
Touch ID could reach other Apple hardware from mobile phones (February 17)
According to a Taiwanese blog Appleclub Apple plans to incorporate Touch ID into the new 12-inch Macbook Air. However, the expansion of one of the most interesting functions of the iPhone, and now also of iPads, should not end there. Touch ID should come to all Apple devices in 2015. The MacBook Pro should also have one built into the trackpad, and iMac users could use this function through the Magic Mouse or Magic Trackpad. The move would also help Apple expand the use of Touch ID for online shopping.
Source: Cult Of Mac
BlackBerry again sues keyboard manufacturer Typo (February 17)
After iPhone keyboard maker Typo fined BlackBerry for copying the design of its iconic keyboards, it introduced an updated Typo2 keyboard, which the company said was intended to change all the copied elements. However, BlackBerry is not satisfied with this version either, and that's why Typo sued again. The keyboard, which BlackBerry says is "slavishly copied down to the smallest detail," is still on sale.
Source: Cult Of Mac
The former head of General Motors warns Apple against the production of cars (February 18)
The former head of General Motors, Dan Akerson, who was at the head of the company for less than four years and had no experience with car companies, warns Apple against the production of cars. "People who don't have any experience in manufacturing cars often underestimate the business," Akerson was quoted as saying. “We take steel, raw steel, and turn it into a car. Apple has no idea what it's getting into," he added in response to speculation that Apple is getting into car manufacturing. In his opinion, Apple should focus on the production of electronics for cars. He noted that the earnings from car sales are absolutely minimal, while the iPhone is, according to him, a "money printer".
Source: The Verge
Apple is the most admired company for the eighth time in a row (February 19)
Apple climbed to the top of Fortune magazine's list of most admired companies for the eighth time in a row. Google took second place in the survey, which was compiled by over 4 business directors and analysts. Apple received the highest rating in all nine categories, such as innovation, social responsibility or product quality. Companies such as Starbucks, Coca-Cola, and the American airline Southwest Airlines were then in the top ten.
Source: 9to5Mac
A week in a nutshell
The news that surprised most apple users was undoubtedly the news that Apple allegedly prepares your own car model. Otherwise, last week was in the classic spirit of preparations for the sale of the Apple Watch: he's going to because of them, the remodeling of Apple Stores directed by Jony Ive and Angela Ahrendtsová, for the second time discovered on the cover of a women's magazine, but also leaked information that Apple had to in the first generation of watches surrender several health sensors.
To Cupertino he came a new employee to work again and that is DJ Zane Lowe from BBC Radio 1, who could be a significant reinforcement for Apple's new music service. Classically, we learned about Samsung's next attempt compete Apple, this time using its own payment service. Even the head of Motorola this week expressed about Apple, responding to Jony Ive's attack and saying that Apple charges outrageous prices.
If our articles for this week weren't enough for you, you can to read an excellent profile of Jony Ive in The New Yorker, which in our opinion is one of the best texts about Apple, or to watch the latest episode of the comedy series Modern Family, which was filmed only using Apple devices.
So I somehow got nostalgic for the design of iOS 6 when I saw the colorful repayment in the article again. :(
it's just the background. :) if it were otherwise, it wouldn't be so bad.