Lukáš Gondek The Apple Store may arrive in Austria, but it would probably no longer be called "Store". A new Apple development center will be established in China, which revealed to hackers how it secures its systems. And an exclusive from Frank Ocean headed to Apple Music…
Apple's new R&D center will be built in China by the end of the year (August 16)
While visiting China, Tim Cook announced that Apple will build a new research and development center in the East Asian country by the end of the year. Further details, such as its exact location or how many people it will employ, have not yet been announced. Cook announced the news during a closed-door meeting with Chinese Vice Premier Zhang Kaoli.
This move can be seen as an attempt by Apple to return to the Chinese market in full force. The California-based company's revenue from China has fallen by 33 percent, and the country, which used to be Apple's second largest market, is now in third place after Europe. Apple is now focused on negotiations with the government, which has a share in the decline in sales of Apple products due to its strict regulations.
Source: MacRumors
Apple showed hackers how secure its iOS is (16/8)
During the recent Black Hat conference, which focuses on the security of computer systems, Apple security engineer Ivan Krstic took the stage to present to the hackers in attendance how iOS is secured. In his presentation, he talked about the three types of security of the apple mobile system in the smallest details. If you're interested in how the California-based company keeps all your data safe, the attached recording of the event is definitely worth watching.
[su_youtube url=”https://youtu.be/BLGFriOKz6U” width=”640″]
Source: Cult of Mac
Documentary to be made for Apple Music with Cash Money Records (17/8)
Apple is currently working on several film projects that should serve as exclusive shows for Apple Music subscribers. To a reality show about application development or perhaps to the series Dr. Dre titled Vital Signs a documentary about Cash Money Records will probably be added now. Apple has a very close relationship with this - Drake, whose records are released by Cash Money Records, for example, released his album exclusively on Apple Music for the first week.
An Instagram photo of Apple Music head Larry Jackson and label co-founder Birdman posing together could be an indication that more exclusive content is in the works.
Source: TechCrunch
The first official Apple Store could open in Vienna (August 17)
According to an Austrian magazine Standard Vienna could soon have its first Apple Store. Among real estate agents there, there is talk of Apple as the new owner of the space on Kärntnerstrasse, one of the busiest streets in the Austrian capital. The Californian company would use the three floors currently used by fashion brand Esprit. However, due to the excessively high costs, she will leave the premises.
Recently, Apple has focused on opening Apple Stores mainly in China, but a new European store could open before the end of the year. The arrival of the first Apple Store in Vienna has not yet been officially confirmed.
Source: Cult of Mac
Frank Ocean Releases New 'Visual' Album Exclusively On Apple Music (18/8)
Apple Music has exclusively secured another hot new release in the world of music, namely new material from singer Frank Ocean, who has finally released new tracks after four long years. A visual album titled Endless appeared exclusively for subscribers to the Apple service on Friday, but an Apple spokesperson let it be known that fans should look forward to more this weekend. This could be Ocean's long-awaited album Boys Don't Cry, whose release the singer has already postponed several times.
Endless differs in form from other visual albums such as Beyoncé's. Basically, Frank Ocean has posted a 45-minute black and white video of himself working on a project that appears to be a staircase. Whether the tracks playing in the background are from the new album or the album itself has not been confirmed.
"ENDLESS"
And the movie by Frank Ocean.
Now on Apple Music. #ENDLESShttps://t.co/IKMm2PNsUH pic.twitter.com/nlLxXoQ296- Apple Music (@AppleMusic) August 19
Source: Apple Insider
Apple slightly changes the names of its brick-and-mortar stores (18/8)
With the newly opened brick-and-mortar Apple Stories, the California company is dropping the word "Store" from their name and now calling their stores just Apple. The new store opened in San Francisco's Union Square is thus called only "Apple Union Square" instead of "Apple Store Union Square". The changes can be noticed both on Apple's website and in e-mails to the employees themselves, to whom the Californian company announced that the change will be gradual and will start with newer stores.
Apple is most likely changing the name of its stores mainly because Apple Story is no longer just product stores. They have become centers for seminars, exhibitions and, in general, Apple wants to profile a visit to its locations as an experience. Acoustic concerts are often held in the already mentioned Apple Union Square, and artists publish their projects on the 6K projection screen.
Source: MacRumors
A week in a nutshell
In the past week, information appeared, according to which the new Apple Watch would still they didn't have do without an iPhone. About the complexity of their pulse sensors he was talking Bob Messerschmidt and shared the story of their development. We could be on the shelves next year wait 10,5-inch iPad Pro, which could be the final version of the current iPad mini. Google with its new Duo app attacking on Facetime and Microsoft again on the iPad Pro, in the advertisement for Surface he mocks.
I'm very glad that Apple opened its mouth in China, maybe it will understand that more stable markets that are not so interfered with also deserve attention.