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Apple Week #31 2015

Lukáš Gondek
3

More exclusives on Apple Music, Steve Jobs to star at the New York Film Festival, a new Apple Store in Hong Kong and also IBM's big plan to buy thousands of Macs…

Keith Richards' Trouble video debuts exclusively on Apple Music (27/7)

Apple Music tries to ensure exclusivity, among other things, by debuting music videos from major artists. During the month-long existence of the Connect service, which is also accessible to users without a subscription, Apple premiered videos by Pharrell Williams or perhaps Eminem. Last week it was on Connect that an exclusive debut took place again, this time Keith Richards videos. The Rolling Stones member releases a solo album after 20 years and promotes it with the single "Trouble", for which the aforementioned video was also shot.

There was also an interesting premiere for the younger generation - the Canadian artist Weeknd published on his Connect account last week a video for the song "Can't Feel My Face", which is not only in the United States one of the biggest hits of this summer and which Apple used for the first promotional video just Apple Music.

Source: MacRumors

The film Steve Jobs will be screened at the New York Film Festival (July 28)

Visitors to the New York Film Festival will have a unique opportunity to see the new film about Steve Jobs a week early before its official premiere in all American theaters. On October 3, the film directed by Oscar winner Danny Boyle and also written by Oscar-winning screenwriter Aaron Sorkin will have its festival premiere. The film starring Michael Fassbender will arrive in theaters on October 9. [youtube id=”aEr6K1bwIVs” width=”620″ height=”360″]

Source: 9to5Mac

Apple opened a new giant Apple Store in Hong Kong (July 29)

Apple opened a new Apple Store in one of Hong Kong's most prominent neighborhoods on Thursday. Tsim Sha Tsui is a tourist area that has been compared to, for example, New York's Fifth Avenue, and according to Richard Hames, Apple's China marketing director, the new store is as important as the iconic New York one, and according to him, Apple "just had to be" in this Hong Kong neighborhood .

The fourth Hong Kong Apple Store is part of Apple's plan to open 40 stores in China by the end of next year. Focusing on the Chinese market is paying off hugely for Apple - over the past 4 years, 30 million customers visited the Apple Story in Hong Kong alone, and Apple's revenue in this area has risen by 112 percent. At its opening, the design-breathtaking Apple Store was visited by thousands of interested parties, including Tim Cook he thanked on Twitter.

Source: Cult of Mac, 9to5Mac

Apple will open its first large offices in San Francisco (July 30)

In addition to the new campus in Cupertino, it looks like Apple is also planning to expand to San Francisco. According to real estate agents there, the Californian company reached an agreement with the owner of the building in the South of Market district. Apple should have leased 7 square meters here, where up to 500 employees could work. This is only a small fraction compared to the 260 thousand square meters of the new campus, but for example, for Beats Music employees, whose lease expires in 2017, such premises would fit.

Source: Cult of Mac

IBM is said to be planning to buy 200 Macs annually for its employees (July 31)

The cooperation between Apple and IBM continues successfully - after several applications from Apple and IBM developed specifically for the corporate sphere, the former competitor of the Californian company has now decided to buy up to 200 thousand Macs a year for its employees.

IBM's chief information technology officer Jeff Smith is said to have discussed with his counterpart at Apple, Niall O'Conner, who at first did not want to hear about possible discussions that would make Macs cheaper for IBM to PC level, but when he learned how big the order IBM wanted to make , agreed with Smith to come up with something together.

The deal would see up to 75 percent of IBM employees who now use Lenovo ThinkPads for work getting Macs.

Source: MacRumors

Tim Cook tweeted about the launch of Apple Watch sales in Turkey (1/8)

As planned, the Apple Watch debuted last week in three more countries – Russia, New Zealand and Turkey. The last of the named countries was visited by Tim Cook himself to celebrate the launch of sales with his employees and enthusiastic customers. Later on his visit to Istanbul he tweeted, along with a photo of a Turkish visitor trying out the new Apple Watch.

Source: 9to5Mac

A week in a nutshell

Apple can celebrate the success of the new service Apple Music, which in just a month uses already 10 million people, and also closing factory in Beijing, which produced over 41 fake iPhones. The California company also continues continues in the active promotion of its Apple Watch, for which it published three new advertising spots, the expansion got and the iPhone campaign thanks to a website called "Why there's nothing like the iPhone".

How does Apple plan? to support initiative against climate change, and apparently in September at last introduce the new Apple TV with Siri and the App Store. Another of the plans is for visitors centrum, from which there will be a beautiful view of the new Apple campus. iPad in a shrinking market still dominates, but its share fell, and came out and the first trailer for the new documentary about Steve Jobs.

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