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In 9,5, Google paid Apple almost 216 billion dollars, i.e. approximately 2018 billion crowns, in order to be able to remain the default search engine in the Safari browser. Analysts from Goldman Sachs came up with this news.

This means that Google paid Apple more than 20% of the revenue from the services, as these payments, combined with profits from the App Store, account for 51% of all revenue and 70% of Apple's gross profit for 2018. Several research firms predict that Apple will continue to focus on service development, as iPhone sales fell by 15% in the last quarter. Moreover, no sudden rise in these numbers is expected. That is, until September, when the new Apple phones are released.

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New services will include things like Apple News Magazines and an as-yet-unnamed video streaming app. But there was a problem with the first mentioned. Publishers reportedly refuse to work with Apple because Apple demands up to half of subscription revenue while refusing to share personal customer data. It is possible that the introduction of these services will take place as early as March, when Apple will probably also reveal the new iPads, iPod touch or AirPods of the second generation.

Source: AppleInsider

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