Adam Kos If a tech company can dig into its competition, rest assured it will every time. Google has now introduced its Pixel 7 and 7 Pro phones, and Apple has also come. Paradoxically, he first mentions how iPhones copy the Pixel's features, only to then Google with great fanfare announce camera news that in turn steals the iPhone's capabilities.
Even though Google is primarily a software company, it makes quite an effort in the field of hardware. His Pixel phones already brought many interesting technologies that either died with the next generation or were successfully adopted by other brands. When the Pixel 7 news was presented, specifically Google's Vp Product Manager Brian Rakowski stated that "Pixel has always been a leader in smartphone innovation, and we take it as a compliment when others in the industry follow suit." What example was that? In the case of copying functions by Apple, there were three.
- In 2017, Google introduced the Pixel 2 phone with an Always On display. Apple switched to it only with iPhone 14 this year.
- In 2018, Google introduced the Pixel 3 phone, which was capable of night mode. He only learned the iPhone 11 a year later.
- In 2019, Google introduced the Pixel 4 phone, which received a car accident detection function. The iPhone 14 series along with the new Apple Watch have only now received this option.
Rakowski then added: "it's an amazing list of ground-breaking features that were first on the Pixel and make phone calls that much more useful." Of course, it also rubbed off on RCS in Messages/iMessage, a standard that Apple still doesn't want to adopt and recommends buying an iPhone instead. But what followed, of course, makes the Keynote a bit of a show from an apple person's point of view. Google first sews on Apple, copying the functions of its Pixels, in order to get away with the new capabilities of its cameras, which in turn copy the functions of iPhones.
First mockery and then robbery
While Google has kept the camera upgrades on the Pixel 7 to a minimum, a number of new features have been added. The function is certainly an interesting novelty face unblur, which can add sharpness even to out-of-focus faces present in the photo, which is detected by a smart algorithm. Along with the function magic eraser it's certainly something we'd like to see in iOS's Photos editing tools solution as well. But then there are the functions that Apple introduced together with the iPhones 13 and 13 Pro, and now they also make their way to Google's news.
Of course, it's nothing more than macro and movie mode. The Pixel 7 does not have the macro lenses that are part of especially low-end phones and usually only focus on the crappy 2MPx cameras. So it goes about it in exactly the same way as Apple does in its iPhones, so with the help of an ultra-wide-angle lens. So even though Apple didn't invent the macro, the sense of capturing it with hardware combinations did, and Google is now successfully copying it. Focusing in his presentation works from 30 mm.
It could be interest you
Cinematic Blur then there is really nothing but an alternative for the film mode. Thanks to the performance of the Tensor G2 chip in the Pixel 7, their cameras can record videos with a "fake" bokeh effect, where you can additionally adjust the amount of blur manually. You can see how it looks as a result <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>. On the one hand, Google mocks the competition, as it sets trends in certain areas, on the other hand, it will immediately introduce functions that, on the contrary, it steals from them.
What the applists have not yet appropriated. As far as I know, Samsung already had the form of Cinematic blur in the video with the note 10, so it's 2019. And Chinese brands have been able to use macro focus for years, with much better cameras than just 2mpx. This is bullshit again.