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Not long ago, the unequal battle between Apple and Google in the school classrooms was evened out, and what's more, the giant from Menlo Park even surpassed its eternal juice. In the last quarter, more Chromebooks than iPads were sold to schools for the first time in history. Further evidence of the current weakening of sales of the apple tablet.

In the third quarter, Google sold 715 low-cost Chromebooks to US schools, while Apple sold 500 iPads in the same period, IDC, a market research company, calculated. Chromebooks, which appeal to users mainly because of their low price, have climbed from zero to more than a quarter of the school market share in two years.

Schools and educational institutions are in great competition among leading technology firms, as they represent huge financial potential. Apple opened up this years-conserved market with the first iPad four years ago and has dominated it ever since, now it's catching up strongly with Chromebooks, which are also being turned to by schools as a cheaper alternative. In addition to iPads and Chromebooks, we must of course also mention Windows devices, but they had a head start decades ago and are gradually losing.

“Chromebooks are really taking off. Their growth is a major issue for Apple's iPad," he said Financial Times Rajani Singh, Senior Research Analyst at IDC. While iPads are relatively versatile devices thanks to their touchscreens, some will prefer Chromebooks because of the physical keyboard present. “As the average age of students increases, the need for a keyboard is very important,” adds Singh.

Chromebooks are supplied to schools by Samsung, HP, Dell and Acer, and they appeal to educational institutions with ease of device management and lower price. The cheapest models sell for $199, while last year's iPad Air costs $379 even with a special discount. Apple maintains its lead over Google in schools only if we include MacBooks (see the attached graph), which are doing well, along with iOS devices.

Apple continues to have a privileged position in schools with tablets, where more than 75 educational applications in the App Store, as well as the ability to easily create courses in iTunes U and create your own textbooks, are key. However, Google has already launched a special educational section in the Google Play store, and the applications present here can be used both on Android tablets and Chromebooks.

Source: Financial Times
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