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It is often possible to justify the higher prices of Apple products compared to the competition. But the most difficult thing has always been to meaningfully explain the price differences between devices with different memory sizes from the user's point of view. This is even more true now than before, at least when it comes to the cloud.

Google presented yesterday some interesting news, the main one being the Google Pixel smartphone. Google claimed it has the best camera of any smartphone. So it makes good sense to offer users as much space as possible to use such a camera. This means Google will offer Pixel users unlimited cloud storage for photos and videos – in full resolution and for free. At the same time, Apple provides only 5 GB for free, demands $2 per month for 20 TB of space on iCloud, and does not offer unlimited space at all.

Perhaps it could be argued that the user does not pay for Google's space with money, but with privacy, since Google analyzes the media (anonymously) and uses the findings to create advertising opportunities on which it makes money. Apple, on the other hand, does not work with advertising at all, at least for its cloud services. However, he pays handsomely for the hardware.

Apple constantly reminds us that its software and hardware are better matched than those of other manufacturers, but the effectiveness of their cooperation is increasingly dependent on cloud services. On the one hand, the possibilities for using them are increasing (e.g. multi-platform system mailbox or desktop and documents synchronized to the cloud in macOS Sierra and iOS 10), on the other hand, they are constantly limited.

However, Google's approach is an extreme case. There are still zero Pixel users, while there are hundreds of millions of iPhone users. It's hard to imagine what server arrays would have to look like that would allow all iPhone owners to enjoy unlimited media storage.

However, Apple's offer is the worst in terms of price among all major cloud storage companies. One TB of space on iCloud costs 10 euros (270 crowns) per month. Amazon offers unlimited storage for half the price. A terabyte of space on Microsoft's OneDrive, with a price of 190 crowns per month, is not far from Apple, but its offer includes complete access to the Office 365 office package.

The closest to Apple's prices is Dropbox, whose one terabyte also costs 10 euros per month. However, the situation is quite different for him than for Apple, as it is his only source of income. And even if we don't take this into account, Dropbox also offers an annual subscription, which costs 8,25 euros a month, so the difference is almost 21 euros (CZK 560) per year.

The biggest problem remains that Apple's cloud services basically operate on a kind of disingenuous freemium model. They seem to be a free part of every product with an internet connection, but in practice this is far from the case.

Source: The Verge
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