Michal Ždanský Apple today announced its quarterly financial results for the fiscal quarter Q1 2015. This period traditionally has the highest numbers, as it includes sales of newly introduced devices and especially Christmas sales, so it is not surprising that Apple broke records again.
Once again, the Californian company had the most profitable quarter in history and earned a profit of 74,6 billion from the total turnover of 18 billion dollars. So we are talking about a year-on-year increase of 30 percent in turnover and 37,4 percent in profit. In addition to large sales, the significant growth was helped by a higher margin, which rose to 39,9 percent against 37,9 percent from last year.
Traditionally, iPhones have been the most successful, with Apple selling an incredible 74,5 million units in the last fiscal quarter, while 51 million iPhones were sold last year. Additionally, the average price per iPhone sold was $687, the highest in phone history. The company thus exceeded the estimates of all analysts. The 46% increase in sales can be attributed not only to the continued growing interest in Apple phones, but also to the introduction of larger screens, which were the domain of devices with the Android operating system until the autumn of last year. As it turns out, the larger screen size was the last obstacle for many to buy an iPhone.
The phones did particularly well in Asia, specifically in China and Japan, where the iPhone is very popular and where growth is ensured by sales at the largest operators there, China Mobile and NTT DoCoMo. In total, iPhones accounted for 68 percent of all Apple revenue, and they continue to be the biggest driver of Apple's economy by far, more this quarter than anyone imagined. The company also became the second largest phone maker after Samsung.
Macs didn't fare too badly either: the 5,5 million additional Macs sold over last year represents an increase of a beautiful 14 percent and shows a longer-term trend of increasing popularity of MacBooks and iMacs. Still, it wasn't the strongest quarter for Apple's computers, which did best last fiscal quarter. Macs did well despite the absence of new laptop models, which were delayed due to Intel processors. The most interesting new computer was the iMac with Retina display.
"We'd like to thank our customers for an amazing quarter, during which demand for Apple products was at an all-time high. Our revenue increased by 30 percent over the last year to $74,6 billion, and the execution of these results by our teams has been simply phenomenal," Apple CEO Tim Cook said of the record numbers.
Unfortunately, tablets, whose sales have fallen again, cannot speak of record numbers. Apple sold 21,4 million iPads, down 18 percent from last year. Even the newly introduced iPad Air 2 did not save the downward trend in sales. In general, sales of tablets are falling across the entire market segment, usually in favor of laptops, which was also reflected in the growth of Macs above. However, according to the latest rumors, Apple still has an ace up its sleeve in terms of tablets, in the form of a large iPad Pro tablet, but at the moment, as with the support for the proprietary stylus, this is only speculation.
iPods, as in recent years, apparently experienced a steep decline, this time Apple did not even list them separately among the revenue distribution. He has recently included them among other products together with Apple TV or Time Capsule. In total, other hardware was sold for just under $2,7 billion. Services and software, where all profits from iTunes, the App Store and sales of first-party applications are counted, also saw slight growth. This segment brought 4,8 billion dollars to the total turnover.
Well, I, the fool, thought that no one would rush to buy a big phone. Then believe the visionaries.
China is big, very big…
I don't own an apple, but everything has its end, I have a feeling that the end of apple is coming, it's just now such a big boom because they introduced the big iPhone. Apple is no longer what it was, a mistake that can't be returned
So the end of everything is coming (time is already such a quantity), but someone here wrote something about the death of Apple after the launch of the I6 and I6+. So taken from this point of view - it certainly doesn't seem to work anymore.
I don't want Apple to go under, but under Steve, Apple brought more innovation, now there is a little bit of it, even the design of the iPhone 6, Steve would have suggested differently because he was a person who was one step ahead of the competition, now Apple is on the same level as the competition just that much :)
Ps Apple is different from what it used to be, it's a good company, I'm not saying that, but it's not like it was under Steve Jobs