Michal Ždanský Apple recently announced its quarterly results for the second fiscal quarter of this year, and once again there is reason to celebrate: another record was broken for the period, both in turnover and profits, and in sales. Apple managed to beat its own estimate as well as analysts' estimates. The second fiscal quarter brought a turnover of 45,6 billion, of which 10,2 billion is profit before tax. Shareholders will also be happy with the increase in the margin, which rose from 37,5 percent to 39,3 percent. It was the higher margin that helped the year-on-year increase in profit by 7 percent.
The expected driving force was once again iPhones, which Apple sold a record number of for the second quarter. 43,7 million iPhones, that's a new bar, 17% or 6,3 million units more than last year. Phones accounted for a total of 57 percent of Apple's revenue. The Chinese operator and at the same time the largest operator in the world, China Mobile, which started selling Apple phones in the last quarter, probably took care of the higher sales of iPhones. Likewise, Japan's largest carrier DoCoMo iPhone started offering the iPhone in the last fiscal quarter. After all, in both geographic regions, Apple recorded a total increase of 1,8 billion in turnover.
On the other hand, iPads have seen a significant decline, while this segment has been growing so far. A total of 16,35 million iPads were sold, which is 16 percent less than last year. Analysts also predicted lower sales of the tablet, noting that the tablet market may have hit a ceiling and the devices themselves will have to develop more significantly to continue cannibalizing PCs. Even the significantly improved iPad Air or iPad mini with Retina display, which in both cases represent the technological top among tablets, did not help higher sales. iPads represent only over 16,5 percent of the total turnover.
On the contrary, Macs fared much better. Apple sold five percent more than last year, a total of 4,1 million units. With average PC sales continuing to decline 6-7 percent year-over-year, the increase in sales is a very respectable result, especially since Mac sales were also down within a few percent in previous quarters last year. It wasn't until the last two fiscal quarters that Apple saw growth again. This quarter, Macy's earned 12 percent of turnover.
iPod sales have traditionally been declining, and this quarter is no exception. A year-on-year drop in sales of another 51 percent to "just" 2,76 million units shows that the market for music players is slowly but surely disappearing, replaced by integrated players in mobile phones. iPods represent just one percent of sales this quarter, and it's questionable whether Apple will even have a reason to update the line of players this year. It last released new iPods two years ago. Much more money was brought in by iTunes and services, over 4,57 billion, as well as the sale of accessories, which earned a turnover of just under 1,42 billion.
“We are very proud of our quarterly results, particularly strong iPhone sales and record service revenue. We are very much looking forward to introducing other new products that only Apple can bring to the market," said Apple CEO Tim Cook.
A very interesting turn will take place in the company's shares. Apple wants to split the current stock at a 7-to-1 ratio, meaning shareholders will receive seven shares for every one they own, with those seven shares worth the same as one at the stock market close. This move will take place in the first week of June, at which time the price of one share will decrease to approximately $60 to $70. Apple's board of directors also approved an increase in the share buyback program, from 60 billion to 90 billion. By the end of 2015, the company plans to use a total of 130 billion dollars in this way. So far, Apple has returned $66 billion to shareholders since the program began in August 2012.
You have a mistake there: 45,6 billion should be correct
Unexpectedly very decent, especially the iMac. He was surprised by the iPad.