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Mobile operators, especially the Czech ones, absolutely ignore any new trends and changes in communication and are constantly playing in their own sandbox, perhaps from the last century. However, they are, unfortunately, lucky that there is no one to deprive them of their earnings. In short, we need mobile tariffs to live, no matter what it costs.

Two things led me to think about the future of mobile tariffs - on the one hand, the upcoming call via Facebook Messenger, and on the other hand, the offer of domestic mobile operators, which is more like crying. When extending the contract, one of them practically gives me no choice but to try my luck elsewhere.

For American customers, Facebook is starting to allow calling in addition to texting through its Messenger for iPhone, which means that if you are friends with someone on Facebook and have access to Wi-Fi or mobile internet, then you can easily "bypass" regular calls or SMS. Operators are already having problems with the fact that more and more users are using services such as WhatsApp or Viber instead of ordinary "messages", which can send a lot of other information in addition to classic text, but the operators are mainly troubled by the fact that they work thanks to the Internet, so they do not use their mobile tariffs and operators are running out of money.

One of the most widespread ways of online communication is Facebook, with over one billion users connected. Until now, it was only possible to write on Facebook on mobile devices, but that is about to change. Overseas, Facebook has started enabling audio calls on the iPhone, and it won't be long before the service expands to other platforms and countries. Otherwise, the whole thing would be somewhat meaningless. It is true that there is already established Skype or Apple's constant promotion of FaceTime, but frankly speaking, neither of them has the user base of Facebook. While Facebook doesn't support video calls yet, I'm not sure if the absence of video should be a major problem and a possible reason for failure.

So the current trend is clear - most services are moving to the cloud and the Internet, and you practically can't get by without access to it today. If you have a smartphone or tablet and you do not have access to the Internet, then more than half of the functions and applications will be unusable. Related to this is the already mentioned trend of moving communication to the online world, when ordinary text messages are replaced by messengers such as Viber and the like. As a result, classic mobile tariffs that offer free calls and SMS are losing their importance more and more.

To tell you the truth, on my iPhone (and also iPad) when choosing a tariff, I now think much more about what its Internet connection parameters are, and the price of calls and messages comes second. However, this undeniable development is resisted with all their might by the Czech operators, who seem to completely ignore the age of the Internet and always only do their own thing. I deal primarily with the Czech scene, where my claims are substantiated, and in addition, in other countries, operators' offers are often at a completely different level and corresponding to today's times. Customers there may also pay higher amounts, but they also receive adequate services for them.

Simply put, the offer of Czech mobile operators needs to undergo a fundamental revolution. Operators must finally realize that we are no longer at a time when mobile Internet is just developing and users use it rather sporadically. On the contrary, I can imagine that if any of our operators were able to grasp this and finally offer truly revolutionary tariffs (in their eyes, the word "revolutionary" often does not evoke the same thing as it does for users), then they could significantly expand their customer base .

My recent experience with extending the contract with one of the Czech operators, who after more than ten years of cooperation, was able to offer me conditions that would have made them ashamed even in the stone age, if they had internet there, is driving me to this point. If I intend to extend the contract, the operator will cancel my current tariff without any compensation, and in its place an employee who is completely unknown to me (I will ignore this fact for now) will offer 20 MB of FUP per month, then I don't know if he or I have fallen from the pear tree.

I understand that the plan he was offering me was all about calling and texting, and the internet connection was supposed to be some kind of nice bonus, but does anyone really think that 20MB of data a month is going to help anyone? Operators should first of all realize that today they no longer attract customers to tariffs with unlimited SMS, because practically everyone communicates via Facebook or Viber. And I seriously don't understand their constant promotion of free minutes and messages to their own network, at best still limited to just a few numbers, for example. Which are offers that appear in most tariffs. When I then counter by saying that I really don't call just five numbers and it really isn't just to a single network and that I would much rather call for money, but have a usable internet available, the operator has practically nothing to offer me.

There is constant talk that a new, fourth operator should visit the Czech Republic. Everyone hopes that if this actually happens, it will finally stir up the stagnant waters and cause a minor tariff revolution. I wish only one thing from him – whether it's Kellner or anyone else, that he doesn't fall into the gray sub-average of local operators and offer us modern, if you like, Western tariffs (although even in the East they are better off than us). In short, I would like to come to the branch and leave with a tariff worthy of my smartphone or tablet, because it is impossible for me to not be able to fully use my devices these days just because of the desperate offer of operators.

This slowly brings me back to the beginning of the article, to calling via Facebook and other similar options. For example, a simple audio call does not "eat up" too much data, but if we wanted to use a video call today, we would use up our data limit relatively smoothly. Despite the fact that in today's smartphones, the Internet accompanies us at every step. We want to browse the web, check our e-mail inbox, find a point on the map, download a document or an application - for all this we need an Internet connection and enough space to maneuver. However, it is possible to run out of 20 megabytes even before your FUP is restored again.

But one of the solutions to our problems could be that Apple decides that it no longer needs operators, takes its billions of dollars, which it has at its disposal, and builds its own mobile network. After all, Steve Jobs allegedly had such a plan in his head. However, I do not want to discuss such a possibility here, since it is unlikely in the near future, and on the one hand, this network would only be usable in the United States. But one day it might actually shrink the SIM card in the iPhone so much that it won't be there at all. In addition to the iron market, Apple will also control the mobile network, i.e. the Apple network, because other phones would probably not work on its network.

Many people report that they want to emigrate because of the presidential election. However, it would be much more understandable if people wanted to go abroad for better tariffs. This is what they have to deal with every day and what costs them, usually considerable amounts of money.

Author's note: The article was written before T-Mobile introduced its new data tariffs, which seem to be much fairer than the current ones. However, the prices and tariffs mentioned in the article do not practically apply to this offer.

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