Amaya Toman Apple has been churning out one video after another lately. In addition to instructional spots or videos from Shot on iPhone campaignand this is also an advertisement for the iPad. But it can interest domestic viewers for one more reason: it features the well-known choreographer and actor Yemi AD
In the spot titled Life on iPad, Yemi spends her day with Apple's iPad Pro. Throughout the ad, viewers are introduced to a number of features that the iPad Pro offers, from working with a Mac to unlocking with Face ID or improved performance to the ability to easily handle files or communicate. At the end of the ad, which might remind someone spot promoting the iBook, Apple also highlights the lightness and compactness that makes the iPad Pro stand out compared to laptops.
Yemi AD, whose real name is Yemi Akinyemi Dele, is a choreographer and actor whose scope extends beyond the borders of the Czech Republic. The 37-year-old Liberec native with Nigerian roots founded his first dance company at the end of the last century. The JAD DC group soon gained an excellent reputation, not only in the Czech Republic. Yemi is the founder of Dance Academy Prague, a dance studio focused on contemporary dance styles.
From an "ordinary" dancer and Street Dance instructor, Yemi gradually developed into a recognized choreographer who collaborated not only with a number of domestic formations and artists, but also with foreign personalities including Kanye West - it was members of Yemi's JAD Dance Company who performed in Kanye's music video Runaway, where they performed a great example of blending classical ballet and modern dance. After that, Yemi collaborated with Kanye West on several other occasions.
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In addition, Yemi also directed the video clip "School Beauty Queen" by the Czech band Charlie Straight, he also participated as a director in the creation of Ben Cristovao's video clips or the Dancer of the Year and Elite Model Look events. He moderated the popular television hit show Eso and collaborated with the American MTV. This year he sat as a judge in the competition The World's Best, organized by CBS. He performed in the Czech musical Monte Cristo, as an actor he appeared in the films The Case of the Unfaithful Klara, The Chronicles of Narnia: Prince Caspian or in the series Ordinace v roszágárden, he also worked as a choreographer in the popular TV competition Your face has a famous voice, where he was in charge of, for example, performances in Prodigy style.
In his youth, Yemi graduated from the Los Angeles MGFT Street Dance Summer School by MaDonna, he received his official professional education at the Central European Advertising Art Institute. In addition to dancing, Yemi flirts with acting, advertising and marketing. He is the recipient of several awards for advertising and choreography, and Mladá fronta DNES ranked him among the 2010 most influential people in the Czech Republic in 24.
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