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We asked all mobile operators operating in the Czech Republic whether they will reduce the price of non-subsidized iPhones thanks to the opening of the Apple Online Store in the Czech Republic.

V apple store the 16 GB phone costs CZK 14, you can buy the 490 GB version for CZK 32. With operators, you will pay over CZK 16 for an unsubsidized iPhone 990 GB, the 16 GB model costs almost CZK 16!

Telefónica Czech Republic, as, Vokounová Blanka

Apple iPhone prices remain the same. The prices are either in the basic variant or with a minimum monthly payment, when the customer can get below the threshold of CZK 10 for an iPhone 000 4 GB.

I asked about a non-subsidized phone. As a thinking client, try to tell me the only reason why I should pay more than CZK 16 on top for the same model (1200 GB) with you? Do you think that customers will buy an unsubsidized phone from you at this price?

The customer can purchase a whole range of services from O2 – calls, fixed internet, mobile internet, digital TV and more. One of our other activities is the sale of mobile phones. However, it is not our main focus as it is with mobile phone manufacturers.

Of course, the customer has the option of choosing where to buy his phone. Everyone makes decisions based on different criteria, it's not always just the price. Thanks to the combination, we offer customers who purchase voice or data services from us discounted prices for other services or products, including mobile phones.

T-Mobile Czech Republic as, Kemrová Martina

In connection with the opening of the Apple Online Store, we do not plan to change the prices of Apple devices. We (nor any distributor) cannot go too low with the price, because we pay for the second year of warranty, which we have to allow the customer by law, out of our own money. It is interesting - and illegal from the point of view of Czech law - that the mentioned e-shop only provides a 1-year warranty. This probably allows him to offer lower prices.

If the price stays the same and the customer gets a 2 year warranty, do you think your clients will buy the unsubsidized device from you - when it is more expensive?

We'll see, I wouldn't like to speculate yet.

Vodafone Czech Republic as, Houzarová Alžběta

As products near the end of their life cycle, it is natural for their price to decrease.

Summary: mobile operators say almost in one breath that they are not going to make the iPhone cheaper just yet. Let's wait for the launch of the iPhone 5 and how this model changes prices and tariffs. My very optimistic guess is that there will be at least cosmetic discounts. If we are realistic, prices will remain at the same level as before. Skeptics will not be surprised if the price of the phone and tariffs goes up again. 

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