Michal Ždanský We are in the night hours they informed about price increases in App Stores, which use the euro as currency, including the Czech Republic and Slovakia. But it seems that the increase in prices may have affected more than just the unfavorable exchange rate of the euro against the dollar, which was the result of the increase in the prices of most Apple products, from the iPhone to the iMac.
Applications have gone up in multiples of ten cents, which works out to roughly 2,5 crowns, see the picture below. But only the prices have not changed. As it turns out, Apple will now take a 40% commission on sales. However, it is not a ten percent increase from the original thirty. Developers have been paying around 40% of Apple's profits in Europe before, which was never much talked about. With the change, the developers actually improved a bit, roughly six cents times the tier number. A foreign developer from Great Britain confirmed to me the adjustment of commissions in European countries. However, the British Isles were not affected by the change, prices and commissions remained the same. Although the price increase does not have such a "bad" intention as it might seem at first glance, given the record sales could Apple sacrifice some of that money to keep the same prices we've been used to for four years...
The rise in prices did not take place only in Europe. Higher prices were also recorded in other countries outside the European continent, such as India, Russia, Israel, Saudi Arabia, Turkey or Indonesia. For these and several other countries, a local currency was introduced to replace the previous dollars. Applications can thus be purchased for Russian rubles, Turkish lira, Indian rupees, Israeli shekels or United Arab Emirates dirhams.
The real cause of the price increase will probably be the increase in taxes in many European countries. The European division of iTunes is based in Luxembourg, where Apple pays a flat 15% tax, so all other fees are de facto paid by developers, with Apple taking 40% of the profits from them, not just 30%, as is the case elsewhere in the world. So that due to higher taxes, Apple does not have to reduce the profit for developers or itself, it preferred to adjust the price list. Only we, the end users, will pay for the higher taxes.
They could also give us prices in CZK.
Well, our currency is too small for that and invaluable for Apple in terms of exchange rate development.
it works on google play….
Yo, Apple is becoming an arrogant, gluttonous Microsoft-type corporation
I agree with Smoul…
they probably have little money
hmm ... not that the few cents would kill me, but as an apple fan I am increasingly disappointed ... the new iPhone breaks sales records, Apple publishes record figures in profits and then raises prices, and I am not talking about the fact that, in my opinion, the extension of the iPhone suffered from its design and lost the cving that previous models had...when I look at, for example, the 4S, it is immediately obvious that it is an iPhone with clean lines and mainly balanced proportions...when I look at the Iph5, I have to think for a moment whether I am really looking at an iPhone or some Nokia or something similar...disappointment after disappointment even when it comes to design, a hundred people pay a hundred tastes, but I am personally disappointed
You speak to me from the heart. I have a bad feeling that someone is getting cocky and has the impression that anything goes. In my case, the iPhone 5 is the first iPhone I'm thinking about buying. I've been using an iPhone practically since the 2G version, since then I've always eagerly awaited the arrival of a new version, which I immediately bought. The iPhone 5 is the first iPhone I don't want. I consider the release of the iPad 4 a disappointment to all those who eagerly bought an iPad 3 (fortunately, I resisted and I have both an iPad 1 and an iPad 2). But now I'm considering whether to buy an iPad 4 at all (on principle). Well, now the price increase... for me, it's messing with the customer's patience, and as we all know, it has never paid off for Apple. The difference is that this time there is no Steve Jobs to save her a second time…
I already bought an iPad 3 in March. It was my first product from Apple and they immediately swept me away like this:-( I have ordered an iPhone 5 from the Apple Store since 10.10. and I am thinking a lot about canceling the order. I don't want to be supported this company.I can see it for buying some nokia with win 8.
You won't enjoy many applications there...
At least people will realize how the state and the EU take our taxes and will wonder how the money ends up in a black hole. Otherwise, a slight increase in price will hardly change what anyone buys. Finally, the exchange rate of the euro is always in motion, so sometimes it is better, sometimes worse.
alas, they won't... they're annoyed at how Apple takes them for granted and won't even look for why it's like that, they'll just accept it as another offense and do nothing about it ;(
Hurrah! I'm a girl who can't afford to buy apps, so I greet you all, and I'm looking forward to those of you who will now be among us :)