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On Tuesday evening, Apple presented with great fanfare the news for this fall and the coming year. In my opinion, the reactions to the keynote are rather lukewarm, as many people did not get the "wow" effect that they might have expected. Personally, I am one of them, as I was hoping that Apple with its new iPhone X would convince me to trade it in for a year-old iPhone 7. Unfortunately, it didn't happen for several reasons. We may discuss these reasons in one of the next articles, today I would like to focus on the second thing that occurred to me at the keynote, or on featured products, weird. It is about Apple Watch Series 3.

Several months before the keynote, it was already known that the Series 3 would not be a major revolution, and that the biggest change would appear in the field of connectivity, when the watch would receive LTE support and thus be a bit more independent of its iPhone. As predicted, it happened. Apple really introduced the Series 3, and their most important innovation is the presence of LTE. However, as it turned out, this news is double-edged, as it is available (and will be for a long time) only for a few selected countries. For the LTE version of Series 3 to work as intended, operators in a given country must support the so-called eSIM. Thanks to it, it will be possible to transfer your phone number to your watch and use it much more independently than was possible until now. However, a problem arises for the Czech customer, as he would look in vain for eSIM support from domestic operators.

If the whole problem ended there, it wouldn't really be a problem at all. It would simply not be possible to make phone calls (via LTE) from the new Apple Watch, otherwise everything would be as it should be. However, the inconvenience occurs at the moment when Apple combines equipment elements (in this case LTE) with the design of the watch itself. Series 3 are sold in three variants, according to the material of the body in which everything is stored. The cheapest variant is aluminum, followed by steel and at the top of the list is ceramic. The whole stumbling block occurs here, because Apple does not offer an LTE watch model on our market (quite logically, if they don't work here), which of course means that there are no steel and ceramic body models for sale here. Which, among other things, also means that if you want a Series 3 with a sapphire crystal, you're just out of luck, because that's only available on steel and ceramic body models.

A situation has arisen where only the aluminum version is officially available on our market, which will definitely not suit everyone. Personally, I see the biggest problem in the impossibility of choice. I wouldn't buy an aluminum Apple Watch just because aluminum is relatively soft and prone to damage. In addition, the aluminum Apple Watch comes only with ordinary mineral glass, the hardness and durability of which cannot be compared with sapphire. The customer thus pays 10 crowns for a watch that he will have to take care of like an eye in his head. This does not go well with the fact that this is a product that is primarily intended for all active users. Then explain, for example, to a mountain climber that he should be extra careful with his watch, because Apple simply won't offer him a more durable option.

On the one hand, I understand Apple, but on the other hand, I think they should have left the choice to the users. There are certainly those who would appreciate the presence of steel and ceramic Series 3, and the absence of LTE would not fundamentally bother them. It is possible that the offer will change in the coming months, but this looks very strange. Several countries in the world have a product available that is not sold in those other parts of the world. I don't remember Apple doing anything like this in recent history, all products (I don't mean services) were usually available globally…

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