Tomas Chlebek A few days ago came out in the magazine Financial Review marc newson profile. It covers his beginnings as a jewelery and sculpture studio, recalls his first major success, the 'Lockheed Lounge' lounge chair, and continues to trace the course of his career up to the current point, working with Jony Ive at Apple.
One of the important characteristics of Newson's design career, the importance of which is perhaps exceeded only by that of Jony Ive, is the duality of focusing on one side on luxury objects and on the other on products for the mass market. In the middle between these poles can be placed the Apple Watch, the first public product of Apple, in the development of which Newson participated.
Editor Financial Times, James Chessell, visited the kitchen and library of his London home during conversations with Newson. In his article, he connects these two rooms with two aspects of the designer's work. In the library, you can see miniatures and references to the most famous objects designed by Newson.
For example, the already mentioned "Lockheed Lounge", one piece of which with a price of 2,5 million pounds (almost 95 million crowns) became the most expensive sold design object of all time, or the Atmos 566 clock with a price tag of 100 thousand dollars or an aluminum box with a stone from the moon created for the limited edition book Of a Fire on the Moon sold for more than 100 thousand dollars. In the kitchen, on the other hand, the editor admired the kettle and the toaster, the design of which is the work of the same person.
The Sunbeam brand, for which Newson designed both kitchen appliances, is associated with his entire adult life, as he uses its products on a daily basis, which is why he was interested in the offer of cooperation. Most of Newson's typical elements are visible on both the kettle and the toaster – a kind of "biomorphic fluidity" combined with a specific color palette gives the appliances a particularly futuristic feel.
The choice of colors has its source in Newson's childhood, to which he often turns for inspiration. Pale shades of green and yellow were characteristic of 60s kitchens. In addition, apparently banal products for everyday use retain the emphasis on detail and thoughtfulness of design objects, which are not only attractive, but also useful. The buttons are made of aluminum, the finished toasts are picked up from inside the device by a small electric motor; however, in general, a kettle is still a kettle and a toaster a toaster, Newson has refrained from experimenting more with form.
Except for Sunbeam Newson lately he also collaborated with Heineken, created a dish drainer for Magis and participated in product development for several Japanese electronics companies.
Like Jony Ive, Marc Newson focuses on the function of the object when designing anything and says that working with hands with real things and materials and solving problems is very important in his work: “I love designing, but I'm really passionate about making things. I'm a real geek when it comes to technical things, materials and processes.”
In connection with this, he praises his work at Apple, where he encounters an approach that he has not yet known from anywhere else. “There really aren't many things that can't be done here. If the processor or technology doesn't exist, it will be invented,” he says.
Although many say about the Apple Watch that such an approach is not completely obvious from them, which was reflected in their not very significant success on the market (which, however, can be disputed), Marc Newson does not agree with the words about the non-revolutionary nature of the watch.
When asked by James Chessell what he thinks about the Apple Watch's own adoption, he says with a somewhat frustrated expression that he thinks people will judge that for themselves. “From what I know, they've been wildly successful any way you look at it. The bottom line is that this is the beginning of something. I think people, customers or analysts, whoever, are so impatient. Everyone wants immediate, instant recognition, instant understanding.”
“Look at the iPhone: that was a revolutionary thing. And I believe that this product, for many, many reasons that people aren't aware of because they haven't thought ahead or just don't know them, will become a similarly revolutionary thing. I have no doubt that in five years it will be the same," says Newson, who himself wears a gold Apple Watch Edition on his wrist, which he says has freed him from constantly checking his iPhone for messages and emails and is more aware of his physical activity and fitness.
I think not Marc, the iPhone was an instant hit, it didn't need any explanation why it should be liked. From the beginning, he excited everyone. ZTimco watches are only for a limited group of people who must have the most basic hi-tech things. The design of the watch depends on the taman from the market and the inability of the watch to function even without a fan is a big deal breaker for most people.
And I'm not even getting started on about 1 day of endurance. That's really a mockery.
So alas guys, there won't be another iPhone from this..
I will only allow myself to comment on the battery life, which is funny to me when someone keeps talking about it like this :-) I have a Sport Edition 42mm and it lasts me just fine for two days, usually I end up with 25% on the second day. Regular use + running... I personally am satisfied (and I've had them for 5 months now)...
Well, it's a bomb that it lasts almost two days!!! Argument like a foot…
Even if you don't pull them straight out of your pants to compare. Take an A4 and write on it what the watch can do and then you will find that the battery has enough and two days are great. Fitbit is probably functionality about something else, right?
Second, this is the first version and it will definitely only get better.
And thirdly, I don't want the watch on my hand at night, and I have no problem putting it on the charger. Only people who haven't tried them and don't have other arguments talk about flashlights.
I have had the Watch for 3 months, they are great and I don't know anyone who would buy them (despite the well-known argument that I don't know why I should want them) and have reservations about them. Rather the opposite.
So try and then comment. There is nothing better on the market (or even close). Or do you think that the number of units sold (as the best indicator of quality and customer satisfaction) is just a marketing ploy?
If I take an A4 and write down that everything goes on the iPhone better than on the watch and think about its poor durability and the fact that it is another object to be charged, it seems to me that it is a rather useless device.
Something like an iPod, it's also nice and can play music, but nowadays it's quite useless, even in exceptional cases. E.g. Sport.
Only the iPod is a product of the past, the Apple watch is new. They don't even sell worldwide yet and are already useless. Of course, they will suit a few people, but the fact that they are not an instant hit can also be seen from the fact that similar articles have to be published that explain why they are actually cool.
I understand that everyone wants to have an opinion, preferably a radical one, so that everyone remembers it. But the discussions about Watch are exactly the same as about the automatic transmission on a car.
I've had it in every car I've owned for 15 years, and in all that time there hasn't been a situation where I've regretted it. (And when I go to the circuit, they lend me a car with a manual.)
When I bought the first one, I discussed all sides and the importer was getting on his nerves that I couldn't decide on one of the reservations at the salon.
It was 50:50 and everyone who spoke gave a serious argument as to why yes or no. I finally bought the machine and I don't regret it. And then I found out who had such an opinion and why. The finding was interesting in that all PREs had experience with the machine and wouldn't change it for anything in the world. The PROTI ones, however, never even sniffed the machine.
So "I'd miss it if I couldn't have fun driving..." is also a cliché.
My advice is simple (then and now): TRY IT AND YOU WILL NEVER WANT ANYTHING ELSE. Good evening.
You got it right, the automatic is better and that is precisely because it solves one thing and that is the comfort of the driver absolutely perfectly, Apple watch unfortunately does not solve any thing perfectly, so they are just an accessory.
To sum it up:
Short endurance, i.e. the function of a watch is better served by a classic watch. Phone functions, messages, e-mails, navigation, alarm clock, web, everything can be handled better by iPhone, iPad. Music, iPad is better. Fitness? fitness bands are better. So AWatch can actually do almost everything, but it can't do anything properly.
PS: I tried them, but they didn't convince me. I only saw an iPhone at an acquaintance's place back in 2007, I didn't even have it in my hand, and I knew it was an absolute gem and I wanted it.
That's it. And now imagine that you don't have to take your phone out of your pocket because of every ringing in the car (because it was accidentally left in your coat on the back seat), on a bicycle, while working in the garden or playing with the children (when I don't have my phone in my pocket), while bathing in the pool (where the iPhone can't go). And it's not as rude for business as looking at a cell phone. And everything in one device that you have at hand from 7:00 a.m. to 21:00 p.m. Would you rather wear a different device for each activity? I also have TAG HEUER's but they don't tell me anything anymore. They will remain as an addition to the theater. But that's just my opinion. Anyway, I'm convinced that if someone tries them for at least a week, they won't put them down...
Argument as a leg?! If you read my post again, I wrote that I would only allow myself a comment on battery life when someone keeps criticizing something they haven't even tried and doesn't really have valid arguments... So your reaction is a bit out of line...
No, mike, seriously? whole 2 days, i.e. 2x 24h?? Who ever saw a watch last this long... you're a dude, Mike.
It's not about whether I'm a dude or not. If you (like John) read my post again, I wrote that it's just a note about durability, because you obviously don't have a watch and you're just writing about something without experience. If it mattered to me that the watch would last me months or years, I would not buy an Apple Watch, but would pull my original watch out of the drawer. I bought the watch thinking that it wouldn't last for weeks/months and years. But personally, it bothers me when someone spits on something and hasn't even tried it (in this case, of course, he wants it for more than half an hour in the shop)... So, I guess, Mr. "Dude" :-)
The iPhone was by no means an instant hit. At first, people didn't understand why they should pay so much money just to be able to control it with their thumb. And he didn't know a million things that were taken for granted by the competition. In total, it sold 6 million units worldwide, while the watch sold 4,5 million in a few select countries in half a year. The iPhone was also taken practically only by technological early adopters. It was even more visible with the iPad, when people didn't understand why they would pick up a tablet when they could open a notebook.
Design is subjective, in my opinion there is no better watch on the market. No need to work without an iPhone. At home, the watch is on the same wi-fi, even though I'm on the other side of the house, so everything works as it should. Same at work.
Durability is two days of intensive use. Why would I need more if I put the watch on the nightstand every night anyway? People do it with ordinary watches, they do it with smartwatches too.
It will be the next iPhone. I myself already have four AW owners in the area, which is enough that they are not even sold here. Three more people have already told me they're buying them for Christmas… And practically everyone I've shown them to has been raving about them.
I just wonder what the comrades at Apple meant with the silent alarm, when most people will have to charge the watch overnight...on the bedside table.
Every time I read an article like this, I feel very sad. I'm probably limited or handicapped in some way, but it really matters, what do you boil water for coffee in? Are normal kettles not enough? Does it have to be a designer sragora for X tens of thousands? At work, my colleagues in the kitchen have a quarter of a million and they can't even cook an advisory soup. My grandmother cooked on an ordinary stove and in the winter on a wood stove and I have never eaten better food. She raised 3 healthy children in a shack with two rooms. I must really degenerate people. I fixate on unimportant things and you don't matter. I think we really need a million refugees to come here and we stopped dealing with lounge chairs and toasters with motorbikes or pointless watches, which are just another strap on principle.
Otherwise, of course, in winter. I'm sorry for mistakes. I am writing from the train and from my mobile phone.
Well, you're right, but even that ordinary stove had to be designed by someone, because it doesn't grow on a tree.
If you long for the Middle Ages, where we are heading thanks to the EU's refugee policy, then there won't even be those stoves.
May I ask why you come here? If you despise designer products, it is logically not worth going to the sites dedicated to the brand that deals with their production...
Otherwise, people have always solved it. If you come home to an elderly person and they have an old kitchen, it only means that they bought it a long time ago and today it looks outdated. Older people hardly ever move to change the kitchen, etc. But as youngsters, people always wanted to treat themselves to something nice. It's not true that people haven't solved it before. It is human nature to be attracted to pretty things. We are simply very visually oriented creatures.
Oh, and dragging refugees into it, you can already tell the mental level of the Novinek debater :-D
You don't have to drag refugees into it, politicians from the EU have already attracted them.
I have a fitbit Surge and it lasts 7 days…..the design of the apple watch is appalling….and that I would have to wear a mickey mouse on my hands is really not
Even Surge is not very handsome. The only thing I like about it is its durability, but perhaps the manufacturer only added a stopwatch with the last upgrade, as well as the fact that when you look at your hand in the dark, it automatically lights up...