Amaya Toman The commercials in which Apple introduces the features of its products are usually very successful and worth watching. Apple's latest video effort is no exception in this regard. This time, in its video clip, the Cupertino company focused on its wireless AirPods Pro headphones and their two main functions – active noise cancellation and permeability mode.
In the video clip that Apple posted on its official YouTube channel, we can observe a young woman's journey through the city in dynamically alternating shots. Along with putting on his AirPods Pro headphones and switching between active noise cancellation and transmissive mode, he's either weaving his way through the crowd on city streets in daylight or dancing loosely and enthusiastically in deserted neighborhoods after dark. The two-minute music video is titled "AirPods Pro - Snap" and features the track "The Difference" by Flume feat. Toro y Moi. The video clip ends with a shot of the city, with the words "Transparency mode" and "Active Noise Cancellation" appearing on the screen.
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While the active noise cancellation function of the AirPods Pro headphones serves to effectively isolate the surrounding disturbing sensations, thanks to the permeability mode, users have the opportunity to perceive their surroundings well enough in addition to music, spoken words or conversations in the headphones, which is very important for safety. AirPods Pro headphones are quite popular among users. Recently, there have been speculations that Apple is preparing to release a "lightweight" version of these wireless headphones. This could be called "AirPods Pro Lite", but further details about it are not yet known.
