Close ad

Lack of space on the device, some files will need to be deleted. Quite a few iOS device users have probably encountered a similar message, especially those who had to settle for a 16GB or 8GB variant of the phone. Apple set sixteen gigabytes as the basic storage in 2009 with the iPhone 3GS. Five years later, 16GB still remains in the base model. But in the meantime, the size of applications has increased (not only thanks to the Retina display), the camera takes photos in 8 megapixel resolution, and videos are cheerfully shot in 1080p quality. If you want to actually use the phone and still upload a lot of music to it (you can often forget about streaming due to weak carrier coverage), you will very quickly hit the storage limit.

High hopes were pinned on the introduction of the iPhone 6, many believing that Apple would no longer allow itself to stay at a slowly ridiculous 16GB. Footbridge error, allowed. Not that it hasn't improved, instead of the 32GB variant for an extra $100, we now have 64GB, and the third variant is double that, i.e. 128GB. The price increase is at least somewhat adequate for the extra storage you get. Still, the price of the 16GB iPhone 6 and 6 Plus leaves a bitter taste in the mouth.

Especially if the higher resolution will increase the size of applications again, at least until developers completely switch to vector rendering of elements, which of course does not apply to games. The most demanding ones slowly take up 2 GB. The iPhone 6 also came with the ability to record slow motion at 240 frames per second. How many shots do you think you'll take before your memory is completely full? And no, iCloud Drive really isn't the answer.

So, is it that Apple is simply trying to squeeze as much money out of the customer as possible? Last year, NAND flash memory with a capacity of 16 GB cost around ten dollars from a large manufacturer, and 32 GB then cost twice as much. Prices have probably gone down over that time, and it's possible that today Apple will be around $8 and $16. Can't Apple sacrifice $8 of the margin and solve the storage problem once and for all?

The answer is not entirely simple, because Apple probably had to give up part of the margin. The iPhone 6 will clearly be more expensive to manufacture than its predecessor due to the larger display and battery, and the A8 processor will probably also become more expensive. By keeping the 16GB version, Apple probably wants to make up for the loss in margins by forcing users to buy the mid-range 64GB model, which is $100 more expensive.

Even so, it is a big minus for the customer, especially for the one whose operator does not subsidize phones or subsidizes them only minimally. Which includes, for example, a large part of the European market. Here, a 64GB iPhone 6 will probably cost over CZK 20. And if you want to buy the older discounted model, the iPhone 000c, be prepared for a staggering 5 GB of memory. That's really a slap in the face, even at a reduced price. Truly the Uncle Scrooge of mobile phone storage.

.