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The number of devices sold is certainly not the only measure of success for mobile phone manufacturers, as evidenced by a survey by Canaccord Genuity. He focused on Apple's iPhone and compared the number of units sold with financial profit.

Although Apple's share of the smartphone market is under twenty percent, the Cupertino company swallows an incredible 92 percent of the industry's profits. Apple's competitor Samsung is in second place in the rankings by revenue. However, only 15% of the profits belong to him.

The profits of other manufacturers are negligible compared to these two companies, some even make nothing or even break even, therefore the profits of Apple and Samsung exceed 100 percent.

Magazine Wall Street Journal suggests, which accounts for Apple's dominance.

The key to Apple's profit dominance is higher prices. According to Strategy Analytics data, Apple's iPhone sold for an average of $624 last year, while the average price of an Android phone was $185. In the first fiscal quarter of this year, which ended March 28, Apple sold 43 percent more iPhones than a year ago and at a higher price. The average price of an iPhone sold rose by more than $60 year-over-year to $659.

The 92 percent dominance in smartphone revenue is a big improvement for Apple over last year. Even last year, Apple was the dominant manufacturer in terms of revenue, but it "only" accounted for 65 percent of all revenue. In 2012, Apple and Samsung still shared the industry's revenue 50:50. It may be hard to imagine today that even in 2007, when Apple introduced the first iPhone, two-thirds of the profits from the sale of phones went to the Finnish company Nokia.

Source: cultfmac
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