Amaya Toman The Irish Data Protection Commission has launched its third investigation into Apple in the past few weeks. The aim of the investigation is to determine whether the company has actually complied with all GDPR provisions in relation to customers and the data it requires from them. Further details regarding the circumstances of the investigation are not available. According to Reuters, however, these steps usually come after consumer complaints.
Already last year, the commission investigated how Apple processes personal data for targeted advertising on its platforms, as well as whether its privacy policies are sufficiently transparent in relation to the processing of this data.
Part of the GDPR is the right of the customer to have access to a copy of all data related to him. Apple maintains a website for this purpose where users can request a copy of their data. This should be sent to them by Apple no later than seven days after submitting the application. In theory, it is therefore possible that someone who was not satisfied with the result of the processing of their application filed a request for an investigation. But the investigation itself is not necessarily proof that Apple is guilty of violating GDPR regulations.
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In its investigation, the Commission for Data Protection is focusing on international companies whose European headquarters are located in Ireland – in addition to Apple, the monitored entities include, for example, Facebook and its owned WhatsApp and Instagram. In the event of a breach of the GDPR, regulators have the right to charge offending companies up to four percent of their global profits or a fine of €20 million.
Sources: BusinessInsider, 9to5Mac
