Philip Houska After six years, Apple is leaving its mobile advertising platform iAd, writes server BuzzFeed. The service has been operating since 2010, but it certainly did not live up to the company's expectations. "It's just something we're not good at," said the unnamed source.
Although the company is not giving up iAd in the true sense of the word, it is only disbanding its sales team and leaving the main word to the advertisers themselves to offer the ads themselves.
The iAd platform previously worked on the principle that once Apple sells an ad under the advertiser's name, it takes 30 percent of the amount. This method has now been rejected by the Californian company, and only a form based purely on the name of the advertiser himself remains, who then takes away a full hundred percent of the given amount.
The iAd system was plagued with problems right from the start, which caused the company to turn away potential customers. The biggest mistake was Apple's focus on creating ads more than advertisers would have expected, and its reluctance to provide more user data. Advertisers then could not target advertising effectively enough and did not earn as much.
