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This year was for Apple extremely prolific. In addition to the expected things, such as new versions of both operating systems or tablet updates, the Californian company also presented the Apple Watch, the iMac with Retina display or the biggest jump for the iPhone category so far. However, some customers are not satisfied with some of the changes, and we certainly cannot say that 2014 did not also bring a few problems to Apple. So, in order not to stay only on a positive wave, let's take a look at them now.

Probably the biggest disappointment this year was experienced by those who anxiously awaited new generations of devices with the attribute mini. Both iPad and Mac have indeed received updates, but not as much as we might imagine. While the 3rd generation iPad mini at least boasts a Touch ID sensor and gold color – though not a faster chip – the smallest of the Macs has de facto taken a step back with the new model. How they showed proven benchmarks, the latest Mac mini has deteriorated in performance compared to its previous generation from 2012.

Hand in hand with this is the release of the new operating systems iOS 8 and OS X Yosemite. While there are certainly those who would like to go back to the days of iOS 6 or Mountain Lion, I don't want to get into the issue of design at this point. Especially with the mobile operating system, there are far more significant practical shortcomings, of which unfortunately the latest version of iOS has perhaps the most of all the versions released so far. Just remember to catastrophic update version 8.0.1, which made it impossible for many users to use Touch ID and even caused a loss of mobile signal.

However, it is not only these most obvious problems, in the eighth version of iOS, errors and various stutters are the order of the day. These are often bizarre bugs that we are not used to from previous iterations of the Apple mobile system. If you use a non-system keyboard, it often happens that it does not start at the moment of need or does not type at all. If you are using Safari, you may experience missing content. If you want to take a quick snapshot, the lock screen shortcut may not work. If you ever unlock your phone, you might not be able to do it because the touch sensor is stuck. Although in most cases these are not radical crashes of the BSOD type à la Windows, if the keyboard does not type, the browser does not view and the animation causes a crash instead of a smooth blend, it is quite a problem.

If we then take together the not entirely successful updates of some hardware and unfinished business on the software side, we find that both problems can have the same negative impact for Apple. If a customer pays a few thousand more for a device that offers him practically nothing extra compared to the previous generation, and then introduces several new errors into the device with a software update, he can hardly trust anything new from Apple.

Already at this moment there are a number of - admittedly less technically gifted - users who, with each new update, prefer to ask whether it is necessary for them at all and whether something will go wrong with their much-needed device. If more people start to think like this, Apple will hardly be able to boast of the fastest transition to new versions of operating systems in the industry. Similarly, the California-based company could be hurt by a lack of confidence in upgrading to newer hardware, with the replacement cycle of our electronic devices seemingly accelerating.

Apple may also face a similar problem in the field of a new product category, which it plans to enter at the beginning of 2015. The Apple Watch smart watch is likely to garner a great response among traditional users of Apple electronics, but the Californian company is grinding its teeth on another target group as well. Apple, strengthened by Angela Ahrendts and several other famous names in the fashion industry, is thinking about introducing its brand as a premium accessories manufacturer. It wants to grab a part of this market by selling several price-graded models.

However, this goes somewhat against the idea of ​​replacing electronics in one to three years. While gold Rolexes are a lifetime investment, no one can guarantee you at the moment that you won't change them in twenty-four months with a gold-plated Apple Watch. The Apple Watch (which will reportedly cost up to $5 in its highest configuration) may not work forever with the latest updates that Apple prepares for it, or perhaps the next generation of the iPhone. A chronometer from Breitling will be compatible with your wrist fifty years from now.

Today's Apple, which seems to be constantly accelerating the pace, would paradoxically benefit next year from slowing down and taking a moment to think about what is really essential. Is it really necessary to release two new operating systems every year if there is not enough time left to debug them. What's the point of a short development cycle, if the biggest bugs are fixed for a quarter of a year in a new system, we wait another quarter for application updates from developers, and for the remaining six months nothing significant happens and we wait again for the next big update? Apple has clearly fallen victim to its own promise of releasing two systems a year, and its plan is now showing its fundamental limits.

At the same time, the frantic pace does not only negatively affect the software itself, but also limits the capabilities of the new and in many ways great hardware. Just look at the reviews of new products that we have published so far on Jablíčkář. "The new hardware and the larger display could have been handled better," says v review iPhone 6 Plus. "Apple overslept with the development of iOS for the iPad, and this system absolutely does not take advantage of the iPad's performance or display potential," they wrote we are after testing the iPad Air 2.

Apple should therefore slow down the introduction of new products and focus its efforts on something quite different. We can call it a longer development cycle, better testing, more thorough quality assurance, it's quite unimportant. What is important is that at the end, the elimination of all current errors, the avoidance of similar unfinished business in the future, and finally the proper use of the hidden potential of current software and hardware are important.

However, if we look at today's situation, there is probably nothing to indicate that Apple intends to slow down the pace. It is preparing a completely new product in the form of the Apple Watch for ordinary users, is preparing to improve its music services with the acquisition of Beats Music, and at the same time is slowly returning to the corporate sector as well. The harbingers of this are new corporate applications in the Apple-IBM collaboration and the expectation of an iPad Pro (or Plus), which could stand alongside last year's Mac Pro.

While we've never seen so many excellent products from Apple, and the brand's popularity across different walks of life has never been so high, we also don't remember so many embarrassed or disapproving voices from customers. Although the Californian company never paid much attention to their wishes, in the current situation, it could make an exception with a calm heart.

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