Tomas Chlebek Apple Watch pre-orders were launched on Friday, with customers from nine countries able to order. The American company Slice Intelligence provided an estimate that in the United States alone, almost a million people showed interest in the new product in the first 24 hours, specifically 957 thousand.
Slice obtained this data using a mobile application that monitors received emails containing information about purchases, thus offering its users an overview of how much, where, when and what they spent. The app has two million users, 9 of whom ordered an Apple Watch on Friday. This number has been multiplied to reflect all potential watch buyers.
[do action=”citation”]62% of orders for the cheapest Watch Sport model.[/do]
But one million US units sold per day isn't the only statistic Slice provided. Several graphs were published on the company's website showing what types of watches and bands were most in demand. Not surprisingly, 62% of the orders were for the cheapest Watch Sport model with an aluminum case, 65% of them (40% of the total) then for its dark gray variant. They are followed by a steel case (34%), silver aluminum (23%) and black steel (3%). At the same time, 71% of the devices sold are larger models, i.e. with a case size of 42 mm.
An average of about $504 was spent on one watch, around $383 for the Sport edition, and $707 for the steel Apple Watch. As for the straps, the most popular was the black sport band (Black Sport Band), followed by the white sport band and the more expensive metal Milanese Loop.
Magazine Fortune se he asked three analysts, based on this information, what sales numbers they would estimate for all nine countries where the Apple Watch can currently be purchased. Above Avalon's Neil Cybart would expect somewhere between two and three million units sold per weekend. Piper Jaffray's Gene Munster would estimate a little over two million if Slice's data is accurate, but assuming a smaller number of Apple fans outside the US (and a looser interpretation of Slice's numbers) he lowered the estimate to one and a half million.
Asymco's Horace Dediu speculated about Apple's intentions to attract as many customers as possible from China due to the time of the launch of pre-orders (in the US they started in the middle of the night) and therefore assumed more units sold there, but his estimate also hovers around the two million mark.
Finally, if we were to compare these statistics with others provided by Canalys in February about Android Wear devices, we would conclude that Apple sold more iOS smartwatches in the first day alone than all other Android Wear watchmakers have so far in the entire year 2014.
Canalys estimated 720 thousand devices sold, which is much less than the estimated number of Apple Watch sold in the United States so far. In the first three months of this year, the figure for the number of Android Wear products sold has certainly increased, but analysts estimate that it is around one million.
Source: Cult Of Mac, Fortune, 9to5Google
Photos: Shinya suzuki
You can see what it's like trying on an Apple watch in Apple stores here: https://vimeo.com/124794346
so I've been to Germany twice, and in the Apple store the guy always shows only 2 watches, and after trying them on, he immediately puts them under the glass. There is such a queue that I didn't want to wait. It wouldn't be bad as a wife's gift to Vanoc.
I want to be your wife.. ;-)
And now imagine if someone stole that watch.. ;) How much would he get for it on E-Bay when Apple isn't selling it yet? And the person who was supposed to watch over him, how do you think he would turn out? In my opinion, 1. he would end up at Apple and 2. he would definitely have to pay something because this happened to him, and that money would not be €2.000...