Vratislav Holub In this regular column, every day we look at the most interesting news that revolves around the California company Apple. Here we focus exclusively on the main events and selected (interesting) speculations. So if you are interested in current events and want to be informed about the apple world, definitely spend a few minutes on the following paragraphs.
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Pavel Jelic Confirmed: iPhone 12 will arrive with a minor delay
Ve yesterday's summary from the world of Apple, we informed you about a possible delay in the launch of the new generation of Apple phones on the market. This information was first published by a reputed leaker Jon prosser on his Twitter, when he specified in more detail that we will have to wait until October for the iPhone 12. Subsequently, we could also see news from Qualcomm. They indicated a delayed market entry for one of their 5G partners, namely Apple with its new generation. In the night of our time, the traditional call about Apple's sales for the third fiscal quarter (second calendar quarter) was held, which confirmed the aforementioned information.
iPhone 12 concept:
Gallery
Apple CFO Luca Maestri took the floor, confirming that Apple expects to release the iPhone 12 later than normal. Last year, Apple phones went on sale at the end of September, while now, according to Maestri, we should expect a delay of a few weeks. But an interesting question still arises. How about the show itself? So far, no one knows whether the unveiling of new flagships will take place in September according to tradition and only the entry of products to the market will be postponed, or whether Apple will immediately decide to move the entire keynote. In short, we will have to wait for more detailed information.
The last quarter was unprecedentedly successful for Apple
As you all know, this year has brought with it a number of problems led by the global pandemic. For this reason, a number of segments have also fallen into crisis, as they had to stop operations partially or completely from day to day due to government regulations. In addition, all students and some employees moved home, from where daily studies or classic work, or home office, took place. But as it turned out now, Apple was able to make money from these measures. The traditional call mentioned above provided us with more detailed information
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iPhone
Despite the closure of most Apple Stores around the world, Apple managed to increase overall sales of Apple phones by two percent. The Californian giant is itself surprised by these data. CEO Tim Cook expected the company's overall sales to decrease year-on-year. The global pandemic hit the Cupertino company the hardest in April this year.
Gallery
But the demand for Apple phones skyrocketed in May and June, which Apple owes to the release of the inexpensive iPhone SE (2020). It was a perfect strategic move when a relatively cheap phone with a bitten apple logo appeared on the market, combining a proven design, excellent performance and a low price. Revenues for the sale of iPhones rose from 26 to 26,4 billion dollars.
iPad and Mac
Due to the spread of the COVID-19 disease, any social contact had to be limited. This is precisely why many people switched to the mentioned home office, for which they naturally needed equipment. Thanks to this, Apple could now boast of an increase in sales of iPads and Macs. Apple computer sales have increased from $5,8 billion to $7 billion, and in the case of iPads, this is an increase from $5 to $6,5 billion. Apple added to these data that it was an exceptionally successful quarter. When working from home, people need quality equipment, which we can find in the offer of the Californian giant.
Gallery
The view of China is also interesting. Three out of four customers who bought a new Mac in the past fiscal quarter got their first Apple computer ever. A similar situation also applies to iPads, where new Apple users represent two out of three customers.
Services
In the last row, the Apple services themselves performed well, including, for example, iTunes, App Store, Mac App Store, Music, Apple Pay, AppleCare, TV+, Apple Arcade and many others. Revenues in the services segment increased from 11,5 to 13,2 billion dollars, which is almost two billion more. In addition, these numbers ensured that the past fiscal quarter went down in Apple's history as a record in terms of services. The total sales of the Californian giant amounted to an incredible 59,8 billion dollars.
Some Apple Watch users are complaining about battery issues
Apple Watch undoubtedly represents one of the best smart watches ever, and many people can no longer imagine their daily life without them. Although apple products are generally considered to be relatively reliable, once in a while there is a bug that can really bother apple lovers. Some users have started complain for battery issues with their Apple Watch Series 5.
According to the information so far, the battery level for users stays at one hundred percent for a long time (around five to six hours), while it suddenly drops to around fifty. If the watch cannot be put on the charger at this moment, it will turn itself off after a while. This problem most often occurs on watches running watchOS 6.2.6 and 6.2.8, but in some cases it can also affect other versions.
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Benjamin Levicek 