Jakub Karnik Apple has launched a new ad campaign on Apple Music promoting the upcoming Grammy Awards. In Los Angeles, he displayed giant billboards of music stars such as Kacey Musgraves, Ariana Grande and Shawn Mendes in the form of unique Animoji.
The three main billboards were displayed by the company at the Figueroa Hotel, which is located next to the Staples Center, where the 61st annual Grammy Awards will be held. Among other things, there are several other billboards on the streets of LA featuring the three artists mentioned, and the city highlights their Grammy nominations. The award ceremony will take place on Sunday, February 10.
Shawn Mendes is nominated both for Song of the Year, which included his song "In My Blood," and for Best Pop Album. Ariana Grande was nominated for Best Solo Performance for "God Is A Woman" and Best Vocal Album for "Sweetener." And finally, Kacey Musgraves received a total of four nominations for Album of the Year, Best Country Solo Performance for "Butterflies" and Best Country Song for "Space Cowboy."
This is not the first time that Apple has used Animoji to promote some of its services and upcoming events. For example, exactly one year ago, he did so at the Grammy Awards.
