David Hanak At this year's keynote, which should take place in a few weeks, Apple should present, in addition to new phones, watches and HomePod the new Apple TV. This has been rumored for quite some time, and over the past few months, many clues have appeared on the web to support this theory. However, the presentation of the television itself is one thing, the available content is another, at least equally important. And that is exactly what Apple has been dealing with in recent months, and as it has now become clear, it is certainly not an easy task.
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The new Apple TV should offer 4K resolution, and in order to make it attractive to potential customers, Apple must get movies with this resolution into iTunes. However, this is still a problem, because Apple is unable to agree on the financial side of things with individual publishers. According to Apple, new 4K movies in iTunes should be available for under $20, but representatives of film studios and publishers do not agree with this. They imagine the prices to be five to ten dollars higher.
And that could be a stumbling block for several reasons. First of all, Apple needs to come to an agreement with the other party. It would be quite unfortunate to sell a 4K TV and not have content for it on your own platform. However, some studios do not want to accept lower prices. Others, on the other hand, don't have a problem with it, especially if you compare the desired amount of $30 with the monthly fee of Netflix, which is $12 and users also have 4K content available.
$30 to buy one new movie would be a pretty aggressive move. In the US, users are used to paying more for content than here, for example. However, according to discussions on foreign servers, $30 is too much for many. In addition, the vast majority of customers only play the movie once, which makes the entire transaction even more disadvantageous. It will definitely be interesting to see how Apple deals with the film studios. The keynote should be on September 12, and if the company is planning to introduce a new TV, we will see it there.
Source: The Wall Street Journal
The problem is probably elsewhere. Few films are simply worth paying the money for. It's like I understand that someone made a collection of things that they are fond of. E.g. The Lord of the Rings, Harry Potter, Star Wars, etc. But as written in the article. Most people play the movie once and that's it. Total waste of money. If something appeals to me, I go to the cinema. It's hard to create that atmosphere at home. I go to the cinema quite often, but I haven't said to myself after a movie in a long time: That was really a blast. It would be worth having at home or at least seeing it once more. Like giving 300 for a game and then losing 2 hours on it is pretty big masochism.