Ondrej Holzman Apple will enter a new product category this year, isn't ruling out its first major acquisition if it makes sense, and has also bought back $14 billion worth of its own stock in recent days. This is the most important information that he released to the world in an interview with The Wall Street Journal Apple CEO Tim Cook…
According to its boss, Apple decided to buy back a lot of its own shares after the announcement quarterly financial results, which were a record, but fell short of expectations and the share price fell by 8 percent the next day. Along with the aforementioned $14 billion, the Californian company spent more than $12 billion on share buybacks over the past 40 months. Cook noted that no other company has come close to that number.
In response to the newly invested 14 billion dollars, which is part of a large sixty billion program, Tim Cook said that Apple proves that it believes in itself and in its plans for the future. "It's not just words. We prove it with actions," said the successor to Steve Jobs, who plans to unveil changes to the stock buyback program in March or April.
[do action=”citation”]There will be new categories. We are working on really cool products.[/do]
This topic is certainly of great interest to investor Carl Icahn, who has long been pushing Apple to increase the volume of the buyout and is constantly investing hundreds of millions of dollars in Apple. However, Cook said that he will clearly focus on setting the right parameters for shareholders in the long term, not what will be convenient for investors only at the moment.
Another interesting number, which in an interview with The Wall Street Journal fell, it was 21. Exactly twenty-one companies were bought by Apple in the last 15 months. Not all of the acquisitions were disclosed, but none of them were significantly larger deals that exceeded $XNUMX billion. Apple has never closed such large deals, but Tim Cook did not rule out that this could change in the future.
Apple has over 150 billion dollars in its accounts, so similar speculation is offered. "We are watching big companies. We have no problem spending ten figures on them, but it has to be the right company that fits Apple's interests right. We haven't found one yet," revealed Tim Cook.
However, the public is much more interested in the specific products that Apple intends to introduce. For months now, Tim Cook has been promising big things from his company in various interviews and statements. However, everyone is still waiting for the brand new product in particular. Cook has now confirmed that Apple will indeed enter the new product category this year.
"There will be new categories. We're not ready to talk about it yet, but we're working on some really cool products," Cook said, declining to comment on whether the new category could mean "just" some improvements to existing products. At least he said that anyone who knew what they were working on at Apple would call it a new category.
Those sayings that "we are working on great products" are typical American boasting. And the market will show whether those products are great.