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Topsy was a California-based analytics company that focused on analytics and search primarily on Twitter and other social networks. Its products were used to find and monitor trends and conversations in extensive databases of posts on social networks, from which many insights could then be drawn.

Since Topsy was a partner of Twitter and was the most active in its databases, she often used it herself to communicate. However, in November 2013, the tweets stopped adding up, and it wasn't until today that another, believed to be the last, appeared saying: "Retrieved our last tweet."

Apple Tops bought in December 2013 for more than $225 million. Of course, it is not known what exactly he used its technology for, but it is not difficult to follow the recent changes in the search methods in Apple products. That's because the Spotlight search feature has been greatly expanded on both OS X and iOS in recent updates, and one of the main new features of iOS 9 is "proactive assistance," which offers faster access to apps and contacts in depending on time and situation.

It's also likely that the insights learned from the development of the Topsy products are applied in some way to the Apple Music streaming service.

Source: 9to5Mac
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