Vratislav Holub Apple has managed to build a huge base of loyal fans around its products, who don't give up on their apples. This could be said about practically every device from the company's portfolio, starting with iPhones, through Macs and the Apple Watch, right down to the software itself. It is loyal users who play an extremely important role for Apple as such. Thanks to this, the company has partial certainty that with the arrival of new products, the products will gain attention very quickly, which can fundamentally help not only with their promotion, but also with sales.
But of course, the loyal fan today started at the same point - as a mere customer who one day decided to try an apple phone. This opens up a rather interesting topic. Therefore, in this article, we will focus on 4 features that turned ordinary iPhone users into loyal fans.
Software support
In the first place, nothing but software support must be missing. it is precisely in this direction that iPhones, or rather their operating system iOS, completely dominate and surpass the possibilities offered by the competition. In the case of Apple phones, it is typical that they have a guarantee of a possible update to the latest version of the system for about 5 years after release. On the other hand, if we look at smartphones using the Android operating system, they cannot boast of such a thing. Recently, only the first exceptions are appearing, but in general, the vast majority of Android phones will offer you support for a maximum of two years.
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Apple ecosystem
Apple has under its thumb the production of its own devices and the development of its own software, including individual operating systems. This puts the apple company in a fairly fundamental advantage, thanks to which it can playfully connect its individual products and further enhance their overall usability. It is therefore not surprising that the functioning of the apple ecosystem as a whole is one of the most important benefits that apple growers simply cannot afford.
In this regard, apple growers value the interconnectedness of individual operating systems. For example, as soon as you receive a notification on your iPhone, you immediately have an overview of it on your Apple Watch. Incoming iMessages and SMS will also pop up on your Mac. All data from Apple Watch about your health functions and physical activities can be instantly viewed through iPhone and the like. Apple has taken it all to the next level with the new operating systems iOS 16 and macOS 13 Ventura, where the iPhone can even be used as a wireless webcam for Mac, without any settings. It is in this that the fans see the important magic.
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Benjamin Levicek Hardware and software optimization
As we have already mentioned above, Apple handles the development and production of software and hardware itself, thanks to which it is able to ensure the aforementioned interconnectedness of the apple ecosystem. This is also related to fundamental debugging and overall very well-crafted optimization. We can show it best on apple phones. When we look at their "paper" data and compare them with the technical specifications of the competition, we find that the apple representative is noticeably faltering. But don't let the data fool you. Despite the weaker equipment on paper, iPhones can literally beat their competition, in the case of performance, photo quality and many others.
Gallery
A great example is a camera. Until 2021, Apple used a main sensor with a resolution of 12 Mpx, while we would also find lenses with a resolution of 100 Mpx in the competition. Even so, the iPhone won in terms of quality. The same is true in terms of the aforementioned performance. Apple phones often lose compared to other Androids in terms of operating memory or battery capacity. In the end, however, they can easily afford something like this, as they boast excellent hardware and software optimization.
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Emphasis on security and privacy
Apple products are built on several important pillars - great optimization, interconnectedness with the rest of the ecosystem, simplicity and an emphasis on security and privacy. The last point is at the same time a very important element for a number of loyal users who, due to more complex security and security functions, clearly prefer Apple phones over the competition. After all, Apple users also draw attention to this in discussions where security and privacy are among the most important elements of iPhones.
As we mentioned in the paragraph above, you can find quite solid security in Apple phones, both at the hardware and software level. iOS protects users from unwanted tracking across websites and applications, as part of Private Relay, it can mask your online activity in Safari and Mail, offers a function to hide your e-mail address, and so on. In addition, individual applications are run in a so-called sandbox, so you can be sure that they will not attack your device.
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Adam Kos 
I can't agree with the first point, because most people don't even know what version of the operating system they have, let alone know how each version differs from one another. What I agree with is the excellent tuning and exemplary connectivity of the entire ecosystem. As for photography, under good lighting conditions, many relatively cheap Androids can keep up with the iPhone. So it's not that big of a hit. It's different with video.