Amaya Toman When Tim Cook spoke after announcement of financial results during this year's first fiscal quarter with investors about Apple's future, he sounded remarkably confident. Without seeming to be bothered by poor iPhone sales and declining revenue, he told attendees that his company is focused on long-term, not short-term, profits.
Through service and innovation
Apple currently boasts 1,4 billion active devices worldwide. Despite the above-mentioned difficulties, it is still doing significantly better than the vast majority of other companies. However, the current situation also presents Apple with another new challenge.
Although the Cupertino giant no longer publishes specific data on the number of iPhones sold, a number of things can be reliably estimated from the available information. iPhones haven't really been selling the best for a while now, and it doesn't look like it's going to get any better anytime soon. But Tim Cook has the right answer even in this situation. Asked about declining sales and lower upgrade rates, he said Apple builds its devices to last as long as possible. "There is no doubt that the upgrade cycle has lengthened," told investors.
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Dan Pražák Data on active iPhones gives Apple some hope. At the moment, this number is a respectable 900 million, which means an increase of 75 million compared to the period a year ago. Such a large user base also means a huge number of people who invest their money in various services from Apple - starting with iCloud storage and ending with Apple Music. And it's the services that are seeing a huge increase in revenue.
Optimism certainly does not leave Cook, and this is evidenced by the enthusiasm with which he again promised the arrival of new products this year. The launch of new AirPods, iPads and Macs is considered almost certain, and a number of new services, including streaming ones, are on the horizon. Cook himself likes to say that Apple is innovating like no other company on the planet, and that it's "definitely not taking its foot off the gas."
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China's financial woes
The Chinese market was especially a stumbling block for Apple last year. Revenues here fell by almost 27%. The fall in iPhone sales is not only to blame, but also problems with the App Store - the Chinese one refuses to approve some game titles. Apple described the macroeconomic conditions in China as more serious than expected, and at least for the next quarter the company predicts that the change for the better will not occur.
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Apple Watch on the rise
One of the biggest surprises of this year's first announcement of financial results is the meteoric rise experienced by the Apple Watch. Their revenue for the given quarter exceeded revenue from iPads and is slowly catching up with revenue from Mac sales. However, specific data on Apple Watch sales are not known - Apple places them in a special category together with AirPods, products from the Beats series and other accessories, including those for the home.
